search engine optimization (SEO)

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Pandalou

Pandalou

Active Member
Aug 19, 2005
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Santa Cruz
www.ferrariflorist.com
State / Prov
CA
My current website is an FTD website that I want to get rid of as soon as possible. I have a new website but it's not being found even when I put in the name of my shop. I want to get my new one going before I get rid of the FTD site. Does anyone know of a book that can teach me the tricks?
On my new website there is an area for SEO/keywords. I have been adding information like the colors, type of flowers. But I still can't get my site to come up in searches.
Thanks in advance for your help.
Sharon:wallhead:
 
Call me at the office, tomorrow - 800-314-8895. I'm happy to give you some tips.

SEO for florists is what we do :)

Ryan
 
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How new is your site?
I was very impatient at first.. sometimes it just takes time to move up the ranks.
I added my link to EVERY free local listing spot I could find, and I 'spammed' all the relatives in my address book with a Hey check out my new website letter and a link. (what's family for, right?) anyway I did notice a difference when I did things like that cuz it made my site look popular for a day or two.

I'm in a smaller area than you are, I'm sure that will make a difference.

Don't forget reviews! bribe.. uh I mean, recruit some fans..
 
Newness doesn't matter as much as it used to.

We launched a new site for a florist client at the beginning of August, and it achieved multiple top 10 rankings within 5 days.

Ryan
 
Pandalou said:
http://www.flowersfromsantacruz.com/default.aspx
Thanks for your ideas - And I have no problems with bribing relatives ;)
Click to expand...


  1. Duplicate content: "Home" links to /default.aspx instead of /
  2. Messy URLs
  3. Nav Links are images
  4. Address should use <address> tag
  5. Guarantee text is the same as: http://members.fortunecity.com/peachitea/guarantee.htm
  6. Direct email link on every page will get you lots of spam
  7. Very little content - maybe 1-2 pages of unique text
  8. Very common template -> digital footprint that can lead to being filtered for duplicate content
  9. Duplicated irrelevant meta tags on each page

Some good points:

  1. Phone number and address on every page
  2. A few local links
  3. Unique titles on most pages
You need to get some unique content on that site. There is no competition in the SERPS - you could own it if you want.
 
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twiggy said:
Ryan- can you do that for my site too?
http://www.yeringtonflowers.com/
Click to expand...

Ok - here's the 5 minute review:

  1. Duplicate content all over the place - that Media99 tracker code is suicide.
  2. Navigation is an image map - not good, should be text. Saving grace is having the footer links as text.
  3. Notice how the Customer Service & Mailing List pages have no PR? Here's why. Same text as 125 other florists.
  4. Same title tags on every page - duplicate & likely ignored.
  5. Same meta tags on every page.
  6. Very little unique content.
Post some content, get and give local links. Your site does very little right now to tell me about your shop. It looks nice - but that doesn't mean a lick to the search engines and only matters for a first impression with the user.

Ryan
 
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