I want to start reading some of Seth Godin's books... but don't know which to start with. I know I have heard some on here chatting about him. Any advice on what the "must reads" are? Thanks.
Seth Godin books?
- Thread starter Sarah Botchick
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duanermb
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Hands down - Purple Cow.
Late again...
Definitely Purple Cow. I also like Free Prize Inside. While focused a little more for bigger business, it is applicable to our shops as well.
It was a big part of our decision to drop Yellowpages ads, forget about those radio commercials etc we were considering, and re-focusing those dollars elsewhere and start looking for ways to be remarkable!
A big part of it was our re-branding strategy that is still ongoing.
(Purple Cow will give you the skinny on being remarkable)
Author
Years ago I purchased a book that was just about promoting, profits etc for the retail florist. When I bought mine it wasn't even a softcover or hardcover, it was spiral bound . Now I can't find the book or even remember the author but I wish I could get it again now that I feel I need to "start over" in todays economy. Would anyone please tell me if they have any idea what it was????? thanks! Missy
p.s. I think I probably got it at a convention or from f.t.d. or teleflora but I think it was a convention.
Years ago I purchased a book that was just about promoting, profits etc for the retail florist. When I bought mine it wasn't even a softcover or hardcover, it was spiral bound . Now I can't find the book or even remember the author but I wish I could get it again now that I feel I need to "start over" in todays economy. Would anyone please tell me if they have any idea what it was????? thanks! Missy
p.s. I think I probably got it at a convention or from f.t.d. or teleflora but I think it was a convention.
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