Seth Godin: Sliced bread and other marketing delights

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TGDragonfly said:
Heather, what did you think of that gem?

By the way, the entire Ted website is like a swedish message, love this site.
Click to expand...

I thought he was a fabulous speaker. Great perspective on so many normal products that were hugely successful b/c of how they were marketed.

Related that to our products and reaching consumers to talk about our "remarkable" product or products is and interesting challenge for brainstorming.

I keep bringing myself back to the introduction of arr's with inventive names back when, like in the 80's the tickler and the pick me up - they were definitely a major part of branding FTD in those days. There are so many of those now... but doing something less wire service like, while still branding yourself. I mean they are dorky ideas to refer to now - but think how the "bundle of joy" (1991) really was introduced even before gift baskets became popular... I mean those were the swiss colony days of cheese and sausage on cellophane wrapped cutting boards. That was pretty unique at the time.

Some might say the "sliced bread of the floral industry". So now 30 years later what do we do now?

Design styles of shops that really impress me as far as branding themselves with a specific look are shops like Dr Delphinium, Winstons and others of their caliber like Oberer's. Field of Flowers does a great job of high style upscale designs and affordable prices combined with a flower market feel with an amazing selection of cut flowers. All these shops have created a "remarkable" image while branding their shops so well that they are certainly the talk of their town, making all their marketing far more effective.
 
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