Should I or Shouldn’t I?

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Dorothy

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Jun 17, 2005
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www.dynomitedzines.com
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I went to my uncle’s funeral on Thursday. I ordered flowers to be delivered from a florist I used and had a great relationship with before I sold my flower shop last October. I asked for “something low, oblong” that could be used for a tablepiece or sent to the cemetery afterwards, designer’s choice of flowers but if you have orange lilies that would be great because my uncle was a Prairie farmer.” The order taker said she didn’t think they had orange lilies but they did have orange gerbs so they might use them and I agreed that would be nice even though they aren't lilies. I also spelled out every name (siblings, spouses, etc.) that was to be included on the enclosure card.

Well, of course I scanned the array of arrangements at the altar and none fit the description of what I had ordered. So, I thought, well, maybe it was placed in the reception/luncheon room for after the service.

Meanwhile, I just couldn’t help but notice a water-deprived hydrangea up there and I just couldn’t let that go unattended so I found a pitcher in the kitchen and quickly watered the plant just before the priest, alter boys and casket made their way down the aisle. The plant revived quickly which I was happy about since Uncle was a plant/flower guy and I’m sure he would not have liked a dead-looking plant in full view throughout his funeral!

I found my arrangement that was delivered: a traditional one-sided triangle in a nice ceramic pot with red lilies, yellow snaps, red glads, carns and a couple roses. I was disappointed that what I had ordered had not been sent but when I read the card I was even more disappointed. My husband, my daughter and my brother’s names were all omitted, even though I had slowly spelled out each and every name to the gal taking the order….

Now, if I were an 'ordinary' customer, I would likely have called already to “complain” – I hate that word! But I’m hesitant to, perhaps because I included the words “designer’s choice” when ordering the flowers. I did not mean “do whatever you want” as I had specifically asked right at the get-go for something low and oblong. And it’s just wrong that all the names I asked for were not included on the card….. And I really wanted Aunty to use the flowers at home on her table, if she chose to, afterwards…..

Would like others’ thoughts on what you would do if you were in my shoes.

Should I just let it go 'cause my wording could have been misunderstood or should I let them know I wasn't happy?

Thanks, in advance, for all comments.
 
Been there Dorothy, one florist told me "designer choice" meant they could send anything they want, including a plant. That's not what I thought it meant

I'm afraid that's open to interpretation.

But the card message deal is intolerable.

I wouldn't let it go for that very reason. Let them know - they can't do a do over but they can compensate you with a price reduction.

I know - "poor filling florist" will probably creep into this conversaton again.....
 
Tell them. I've always thought this quote is great business sense... "If you're unhappy, tell us, if you're happy, tell others".

V
 
I would call and tell them as a service to them....

I would be livid if a friend of mine got something and I or an employee got it worng and it went unsaid...I want to know when I screw up, if you are never told that you've messed up you can go around thinking you are just way better than you really are and that makes you @@@@ cocky without reason to be...it would be a service to them and by their reaction a clue to you if you want to bother to do business with them in the future...
 
Thanks for the replies.

I would call and tell them as a service to them....

I would be livid if a friend of mine got something and I or an employee got it worng and it went unsaid...I want to know when I screw up, if you are never told that you've messed up you can go around thinking you are just way better than you really are and that makes you @@@@ cocky without reason to be...it would be a service to them and by their reaction a clue to you if you want to bother to do business with them in the future...

This florist has won "Best Florist..." for the past 10 years and they are the largest volume florist in Kelowna. After my personal experience, I just wonder if any of the orders I sent thru the flower shop weren't well-received and we just never heard about it?

I agree with bloomz, just on the fact they screwed up the card message details is worth letting them know. However, I still can't quite get the vision of a low, oblong piece sitting on my aunt's table or with uncle at the cemetery....out of my head. I thought I was quite clear but left room for flexibility and individual creativeness. Guess I'll be way more specific in the future.
 
Absolutely tell them!

IF I were the shop owner/manager I would want to know. This could be an opportunity for some training that needs to be done.

When this type of thing happens, whether to another florist or another customer, it reflects poorly on all florists. It gives people another reason to give money "in lieu of" flowers. It's just a disappointing experience, any way you look at it.

I'm sure you will be diplomatic when you speak to them!
 
Tell them. As a shop owner I would want to know. Also, I have learned and become a better business owner by getting complaints. I hate when it happens but I do learn from most of them. We don't have many but if its a complaint that I can learn from, I try to.
Still hate them though!!!!
 
Don't let it go leaving off peoples names is inexcusable...I also think if you asked for a table piece thats what you should have been sent...I have people ask for designer choice in flowers but tell me long & low or tall and thin ect...I would want to know if a person in my shop took all the information wrong....
 
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The owners are very hard to make contact with over the phone, because they're such a busy shop, so I wrote the following email:

To: ATTN: EDITHE AND PATTI

Hello to you both.

Dorothy here, former owner of Summerland Flowers & Gifts. I had tried contacting you by phone last fall to introduce you to the shop's new owner but you both were busy. Anyway, Arlene Fenrich is the new owner as of Nov. 1/08.

I'm reluctantly writing this because I placed an order with your shop for my Uncle's funeral this past Thursday. I'm not one to complain! but I have to say I was quite disappointed. I had ordered a low, oblong arrangement that could be used afterwards for my aunt's table at home or be taken to the cemetery. When I didn't see what I had ordered at the funeral, I was very disppointed, however I was even more disappointed when I did find it and read the enclosure card! My husband (Bobby), my daughter (Joei) and my brother's (Conrad) names were all omitted, even though I had slowly spelled out each name to go on the card to your order taker.

The arrangement definitely had the full value in flowers, but it was a traditonal triangle in a nice ceramic container, not at all "low, oblong" that I had ordered. I did say that it was designer's choice for flowers but if you had orange lilies that would be great to include since uncle was from Sask. The lady on the phone said she wasn't sure about orange lilies but that you had orange gerbs and I agreed that would be good to use them.

I just wanted to let you know so you could follow up and see where the communication broke down and why the details on the card were incomplete.

I hope you're both well and business is going strong.

Take care.

Dorothy Zunti

P.S. Your email address on your main home page is not working ([email protected])
 
I have mentioned this before. Several years ago my Aunt in Butte, MT died. My husband and I went to the funeral to represent the family. We called ahead to have a nice floral piece waiting there. We mentioned several times that this was for our own Aunt and we would be there in attendance.

Anyway, as we arrived from the airport and went into the funeral home, I looked for a nice big bouquet of flowers. I believe we sent $150-200. Upon scanning all the cards, I found a sad (little) boka. I immediately went to the FD and requested the florists phone number.

Long story short....she came to the funeral home with a bucket of flowers. I made her stand there and watch me rearange the attrosity that they sent. I even asked her why they had done such a poor job, especially when they knew I would be there? She said "Well my new girl wanted to make this so bad, that I didn't have the heart to tell her no." I wondered what they would have sent if we hadn't told them I was coming.

Yea she thought that I would just choose from the bucket of flowers she brought and use a few. I used EVERY last one of them!! Of course my family that were in attendance figured out what was going on. I'm sure it didn't reflect very well on that florist.

I always look forward to the opportunity to do sympathy work and tributes. To me it is such an honor. I never-ever send anything that I wouldn't want to send from myself. It makes me sad when others don't see or feel it's importance.
 
One of my co-workers recently lost her mom. She is a great designer and was torn about whether or not to try and design the family sympathy flowers. Her home town (where her mom had still lived) is a couple of states away in a small town. There are two local florists.

She visited both of the shops and talked to them at length. She let them both know what types of design and flowers she would prefer to see at the funeral. Well, she didn't really feel comfortable with either one of them by looking at what they had in their cooler. She felt she needed to do the flowers herself. She knew she would be picky because it was her mom and she would risk being disappointed. She ended up driving a couple of hours away (in a snowstorm!) to a wholesaler (a branch with a company we do business with) and they were very helpful. She hauled all the flowers to her sister's house and did her design work there.

She was so happy she did the flowers herself! When they went to the funeral, she was really disappointed with what both shops sent. The interesting thing is that the one shop that appeared a bit more hip and up with trends sent the worst arrangements! What she saw in the shop vs. what showed up at the funeral did not jive at all!

Worse yet, some of us from work sent a dishgarden (with the hopes she could bring it home with her) and it never showed up! We also sent an arrangement through our shop (from a business associate) and when she reconciled her FTD statement, she was shocked at the value because it didn't look anywhere near that value at the funeral home!

Looking at all the bad sending stories on this thread, it's a wonder anyone sends flowers at all. And we wonder why our customers make comments like "I'm going to be there" and "please make it pretty"!?! Seriously, this is just a sad state.

Maybe it's not so much the economy and price that are keeping people from sending flowers as an option? Maybe it's the poor service and quality.
 
A few bad apples give our industry a bad name.

Carol Bice

Unfortunately, I'm not so sure it's the exception. It seems like an awful lot of people have had a less than stellar experience. I think the industry needs to work on some sort of universal coding/naming for different styles, sizes, etc. so that we have less of a chance of disappointment. However, even if we do that, most of the situations on this thread have been pure error.

Maybe we need to start some sort of "Satisfaction Rating" system so that we can see where we are failing our customers. We all like to think we're good at what we do, but are we in eyes other than our own?
 
I think it is always good to let the owners know, as long as you do so politely (which you did.) Even with good training, some bad things happen. If the owners are made aware, they can work to correct it. Perhaps you saved some other family from getting poor funeral flowers.
 
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I even asked her why they had done such a poor job, especially when they knew I would be there? She said "Well my new girl wanted to make this so bad, that I didn't have the heart to tell her no."
OMG that has got to be one of the lamest excuses I've ever heard. Doesn't 'the new girl' have some supervision? If the owner is worried of offending a designer by saying the arrangement is not up to par, she shouldn't be running a business. Customers first, designer egos second - or later.
I never-ever send anything that I wouldn't want to send from myself. It makes me sad when others don't see or feel it's importance.
Amen.

Looking at all the bad sending stories on this thread, it's a wonder anyone sends flowers at all. And we wonder why our customers make comments like "I'm going to be there" and "please make it pretty"!?! Seriously, this is just a sad state.
For many years, thousands of volunteers within the industry worked to help raise the bar on quality. I shudder to think what they think now.

Dorothy - good letter. Well said. :)
 
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I wonder how many of the florists in the country are sub-standard.

Anyone want to shoot a guess?

I'll start - half of them.
 
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Apparently some people (some florists) just don't care about what the flowers that are being sent actually mean.

I so enjoy what I do - giving comfort to a greiving family or making a brides day. Some florists just dont take the time or effort (or they just dont care) about the importance of your families names - or what you actually ordered - or anything concerning anything other than give me your money and let me get it done so I can go home.

There was no misunderstanding - just a florist that wants to do what they have to to get by - nothing more! They did not care! And for the most part, customers do not complain ----

You need to let them know how you feel and that you think it is wrong! If it were me, I would let them have it! I would tell them that they are part of the reason OG's are getting our business... BAD florists who make GOOD florists look bad!

You know the saying... one bad apple! :O)
 
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