Name brand for one thing, but they are starting to let Teleflora build their name brand, FLORISTS NEED TO build their own brand name in their own markets, not the Wire service brand name, who cares what the company is, long as the flowers or gift arrives in well designed manner for the dollar value sent. Most of the time you say FTD, people have some clue what that is or at least it means flowers,but since Florists don't have any power at FTD now, and Investment bankers do, they want Direct to consumer sales, which is wrong, FTD needs to get back to what made them FTD and stop fooling around with OG's and Direct to consumer sales and work for the Florists.
Interesting enough thou, how much did Teleflora have from their consumer business? Since Teleflora isn't a public company, they don't tell you any of this. Teleflora is just one little company which is part of a much bigger company. Teleflora doesn't even have a Convention where members can get together, unless you're talking about the BIG senders hoildays, where most Teleflora members don't even know about exists.
If I was in the retail end of things, my second choice would be FTD, even with some of the bad things they are doing, they still are better than the other one, least in my opinion. They (FTD) needs to work on customer member service, and get rid of the OG's and get some real Florist types who have a clue about a shop to understand the complex nature of the business, sell off the stupid card division, promote the hoilday products better in North America and go back to putting Merlin on tv with everyday branded products like the old Pick me Up arrangements. The only reason Teleflora has got to be as large as they are is simply because they have bought everyone else.
