Sylvia Cup 2008

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From the AP:

Florists get their own "Iron Chef"-like Contest

CORAL GABLES, Fla. (AP) - Mario Fernandez feeds on the pressure of a deadline, and he'll have a tight one in the Sylvia Cup Design Competition.

The Miami-area floral designer is among 25 competing florists. Each must complete three separate flower arrangements in two hours, with no time to prepare in advance. Much like the chefs on the Food Network series "Iron Chef," the competitors don't know ahead of time what their materials or tasks will be.

"You might have a bridal bouquet concept in your head and you get there and you're not doing a bridal bouquet," says two-time winner Conrad Quijas of Lincoln, Neb. "You may get a sympathy piece, you may get a corsage. It varies as to what the judges give you."

The Sept. 18 competition takes place with live commentary before an audience at the Society of American Florists' annual convention in Palm Beach.

"It's like a really busy day in the shop with a really fussy customer," says Ian Prosser, who judged the Cup in 2006 and won it last year. "We're looking for high standards of finish and design."

Fernandez says the pressure of competition isn't so different from the need-it-now, need-it-perfect demands he fills for corporate events, weddings and funerals in South Florida.

His approach is toward streamlined design.

"It has to look good on camera. A big, showy thing, in a picture, it looks like frayed hair. It has to be tighter," he says.

Prosser and the 2007 competitors all had callas, roses, orchids and metallic decorative wires to create three bridal arrangements with the theme "California Dreamin' in the Sixties."

Prosser's centerpiece balanced tight groups of yellow lilies and orange roses below slim green callas. Hot pink roses and purple miniature carnations cascaded from his bridal bouquet. His hairpiece featured asterisk-shaped purple orchids accentuated by wispy loops of apple-green wire.

Along with creativity and color selection, the judges look at how the designers secure their arrangements with glue, foam and binding wire.
Any customer would expect those details to be invisible, says Prosser, a Tampa florist. Otherwise, exposed wires in a bouquet snag a wedding dress, strands of glue become a sticky spider's web, and an arrangement that comes loose from its foam base falls apart in the delivery van.

The 40th annual Sylvia Cup is billed as the country's longest-running, live floral design competition, and offers a $2,500 prize.

"Anyone can be a 'floral designer,' even at the supermarket," says coordinator Deborah De La Flor, a Cooper City florist. "This sets us apart. We're artists, not just arrangers."

Fernandez, though, hopes to see design elements from the Cup bloom elsewhere. He says his goal is to create something that can be reproduced, such as the double yellow-and-green crescents in a sympathy tribute that earned him an honorable mention in 2006.

"It's easy to be copied. That's the objective," he says. "That's the best compliment."
Emphasis mine. Looooove Debbie de la Flor's comment. :)

I hope the FCer's at SAF will let us know the winners. Anyone from here entered?

(Added: This posted in the Design forum. Red dots will be freely handed out to anyone who trolls about design being irrelevant, better off cookie-cutter, nothing but ego, yada yada in this thread. Heard it already ad nauseum. Let's celebrate some great design and great designers.)
 
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From the AP:

Florists get their own "Iron Chef"-like Contest

Emphasis mine. Looooove Debbie de la Flor's comment. :)

I hope the FCer's at SAF will let us know the winners. Anyone from here entered?

(Added: This posted in the Design forum. Red dots will be freely handed out to anyone who trolls about design being irrelevant, better off cookie-cutter, nothing but ego, yada yada in this thread. Heard it already ad nauseum. Let's celebrate some great design and great designers.)



This would be a contest I would excel at....

I used to love the grab bag design comps when i was younger...We actually used to do this in school...It was great for training for busy flower shops...I tend to over think things when given the opportunity and then talk myself out of the fact that it wouldn't wrok or it isn't cool enough...If given no choice but to pick up the knife and just start working with what I have then I do quite well. It is a gift I am forever thankful for...I just wish more people would let me use it, like brides....

Good luck to any and all that are entered...I envy you..
 
Anyone know how I can see Ian Prosser's designs from last year? I saw him at a design show last spring and thought he was awesome, I would like to see more of what he does. A gal I previously worked with ended up in his shop, she thought she was the best designer in the world, I think he taught her a thing or two, I loved it.

I hope they post the designs from this year somewhere that we can see as well, or at least in a magazine. I loved the comments about being tighter and cleaning things up more, I soo need to practice on all of that, makes a much more professional looking piece.

Thanks for posting this.

Trish
 
From the AP:


(Added: This posted in the Design forum. Red dots will be freely handed out to anyone who trolls about design being irrelevant, better off cookie-cutter, nothing but ego, yada yada in this thread. Heard it already ad nauseum. Let's celebrate some great design and great designers.)


Amen, sista!

I AM going to do Sylvia Cup some day.

I love to compete, and I always get second, or win.

Won IL State, got 2nd at Southern Retail, and I will be in Denver at NAFA on Oct 4. I have gotten 2nd in the last two interpretive design competitions I have done.

Someday I will do Sylvia Cup.

So, who around here has got their big girl (or big boy) panites on and is going for Sylvia Cup?

Or are y'all big chickens like ME!
 
cluck, cluck, cluck....
MSFGA has a designer who has competed I think for 3 years. She has passed her AES this year. Hopefully she'll do well in Florida.
Actually Erlene will be there, maybe she can keep us informed....
 
I competed last year. Ian wasn't even supposed to be there. After registration was closed (a month b4) we had a meeting before the competition and that's when they announced that he'll be competing as well. No wonder-he won. Big name. well known. I personaly think that he is very far away from being best designer. I mean very far away. From almost 400 people that attended convention, a lot of them disagreed with judges. There was much better work displayed between other competitors. Here's his designs
 

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Yellad -

FYI the judges have no idea which designer made what. All they see is are contestant numbers and not names.

As a judge there myself (back in 2003, I think) it was quite a surprise to see the work and match it up with names - after the contest. Some 'name' designers did work that was...ummm... disappointing - but it's a complete surprise package and if the flowers favor certain design styles, so be it.

I attended last year's competition and there was a huge range of entries. Some more classical and others more edgy. My personal favorites gravitate to the more avant-garde but classic designs, if made well, can score well, too. Judges should assess all the categories/parameters - and not just pick their favorite style(s).

Ian's technical execution was excellent and he used his materials well.IMO that really helped him rise to the top.

Hope this makes sense. :)
 
I too have judged....not the Sylvia Cup..but other competitions....and I echo Cathy's comments. We are kept separate, we do not know who did what design. All we know is that design's assigned number....and we have to judge just on that design and what we see or don't see.
 
Several years ago, I entered the competition and came in second. Ian was one of the judges....so, I think he did great. lol

Ian is one of my best friends in the world, and I know his work very well. I do not have other entries to compare to those photos, but, I see nothing wrong with them. They are well balanced and creative and techniquely good. I know from experience that no judge would have known Ian's work from the others when judging.

His work is usually very romantic and beautiful. His mechanics are right on. I do not believe he won because he was a big name.

I have judged on the National level many times and there are always those that disagree with the judging, especially those that don't win.

Carol Bice
 
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Here's the official press release from SAF:


-
Palm Beach, Fla. - September 18, 2008 - Coby Neal, AIFD, PFCI, of The Flower Studio in Austin, Texas, won the Society of American Florists' (SAF) Sylvia Cup Design Competition on Sept. 18 during SAF Palm Beach, the association's 124th Annual Convention at The Breakers in Palm Beach, Florida.

"It is an incredible feeling to know that I can count myself among an elite group of individuals who can claim to own the prestigious Sylvia Cup," Neal says. As the grand-prize winner, Neal received the Sylvia Cup (an engraved silver champagne bucket), $2,500 provided by Smithers-Oasis, complimentary registration to SAF Phoenix 2009 and recognition at SAF's Industry Awards Dinner.

The following contestants won honorable mention awards and received $250 each provided by Smithers-Oasis, an award plaque and recognition at SAF's Industry Awards Dinner:


  • Elizabeth Williams of Mostly Martha's Florist in Ridgeland, Miss.
  • Lee Burcher, AIFD, PFCI, Knolls Florist in Long Beach, Calif.
Coordinated by SAF's Professional Floral Communicators-International (PFCI), the Sylvia Cup Design Competition tested the skills of 25 designers, including 18 who have placed in other design competitions, 14 members of the American Institute of Floral Designers (AIFD), and a two prior Sylvia Cup winners.

Contestants were allotted two hours, the same product assortment — featuring roses provided exclusively by the competition's sponsor Eufloria Flowers — and given a surprise task: to create a hand-tied bouquet, centerpiece for a 60" round table and a creative wristlet adornment.



The judges who evaluated the designs:
  • BJ Dyer, AAF, AIFD, of Bouquets in Denver, Colo.
  • Heather Platt, AAF, AIFD, of Grower Direct Fresh Flowers Inc. in Edmonton, Alberta
  • The 2007 Sylvia Cup Winner Ian Prosser, AAF, AIFD, PFCI, of Botanica International Florist in Tampa, Fla.
Each judge scored the 75 designs based on 25 factors within three categories:
  • Interpretation of theme: Originality, impact suitability, interpretation, choice of flowers, and size & style for the occasion.
  • Principles and elements of design: Focal point, scale proportion, textural appeal, line & rhythm, composition harmony/unity, physical balance, visual balance, dominance/use of floral accent, form and color.
  • Mechanics: Organization of materials, neatness/mechanics concealed, construction/wiring & taping, completion of design and economy/use of materials.
Save the date: the 43rd Annual Sylvia Cup Design Competition takes place at SAF Phoenix 2009, SAF's 125th Annual Convention at the Sheraton Wild Horse Pass in Chandler, Ariz.

The Sylvia Cup Design Competition began in 1967 and is named for Sylvia Valencia, a prominent designer and long-time SAF supporter. As a showcase the competition has seen many of the industry's top designers among its winners.

2008_SylviaCup_8916.gif


With BJ, Heather and Ian, they sure did have a great group of judges. :)
 
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