Teleflora.com Very Cool Upgrade

[CHR]

I'm jealous. TF has taken a page from Winston Flowers and is now displaying Mother's Day products in relative size to one another. How many times have buyers been disappointed with the sizes of their flowers (even when the dimensions are clearly marked on the page)? This way they'll be able to better judge overall impression.

Impressive & gorgeous. Wonder if they'll ever migrate this display style over to the florist sites?

 

[Tracy D'Amico]

Ahhh, the beauty of scale. I have had so many customers ask about the "size" of the arrangement, and it's always difficult to justify my answers, because there is very little in most photos to give that sense of scale. Bridal books also - so many "floating" personal florals, IMHO would be much more useful shown against an actual person.

I wonder if people will get the size comparisons, like we can see.

I also wish they still had sizes listed in the selction guide for TF, not just the workbook. I had a disappointed wire out customer, who brought me a photo of the arrangement she sent, next to a gallon of milk. They were about the same size, which was right on target with the $40 she paid for this traditional 6" spring wicker arr. That was a long time ago, and I've since learned the importance of descriptive words like "modest" "extravagant" "impressive" etc etc, though I think actual sizes listed would be better.


tracy

 

[RJD]

We actually began adding approximate dimensions to the product descriptions when it would be tough to get an idea of scale.