Teleflora Mothers Day Ad

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Lizi

Lizi

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Nov 28, 2007
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www.matthewsflowerboutique.com
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Did anyone see the ad on TV this morning, it was cute, talking about boxed flowers, the lady had a boxed tulip arrangement that she put down the garbage disposal. From Pro Flowers I guess. Of course a Teleflora delivery truck was outside with a pretty Mothers Day arrangement.
 
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Saw it last night on MSNBC. Much better than the Super Bowl ad since it's more about dissing the (cheap, irresponsible) buyers than the recipient (the Mom). The garbage disposal is a big, funny punctuation mark.

TF also sent out a press release about their upcoming appearance on the Home Shopping Network.
When Teleflora debuts its exclusive Mother's Day flower arrangements on HSN on May 5th a Teleflora member florist will serve as the on-air guest during the 30-minute segment. The florist will demonstrate how flower arrangements are made as well as provide tips and suggestions for choosing flowers by occasion. The florist will also provide final tips, product information and suggestions on choosing the best flowers for various occasions. In addition, the Teleflora difference - that all bouquets are hand-arranged and hand-delivered using only the freshest flowers by neighborhood florists - will be communicated.
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Wonder who the florist will be. Tune in next week and find out.
 
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That one is definately much better than the superbowl commercial...but even that one most men that saw it liked it and it did send the message that the flowers would tell the girlfirend that she was not loved...if they even causght it, so it did work for the intended market, but worked opposite for the market that actually saw and paid attention to it(the women)...
 
Lots of sucker shops have their contest banner on their sites.

Oh, did I say sucker?
 
mb0509 said:
One of the local shops here has the ad on their TF website. Much better than the Superbowl ad!!!
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Yeah I got a slimcast today that it will be on every TF hosted website...I am torn wether to keep it there or not...
 
Well I just watched it again and even though it doesn't mention teleflora.com, not sure I really want the ad there....but it does send the message loud and clear about sending flowers in a box...but it also says loud nad clear that TF is great and they are the best....oh bother, what to do...
 
Lori I was contemplating leaving it on as well and even looked to see if it would help SEO and don't think it will. I'm removing it because if I were a consumer and saw it I would think hmm maybe I should see who this Teleflora is and we don't want them jumping from our site to TFs site. It is a nice commercial though and it would be great if they would let us tag it at the end rather than TF.
 
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Ted - I moved your post over here since there was already a thread running about the topic.

Found the answer to my early question in an article from Brand Week:
Teleflora Brings Back 'Talking Flowers' for Mother's Day

Teleflora is planning to sell exclusive Mother’s Day flower arrangements on interactive lifestyle network HSN beginning Tuesday, May 5. During three 30-minute segments, Teleflora member florist Tim Farrell (Farrell’s Florist) will serve as an on-air guest to demonstrate the artistry of floral arranging.
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Tim is from Drexel Hill, PA and is a great designer and commentator (plus a wonderful person in general). Fantastic choice.

About TFs sales from the Super Bowl campaign:
Ad critics dismissed Teleflora’s Super Bowl ad as “too mean” because the brunt of the sassy flowers’ trash talk was directed at the gift recipient, a pleasant-seeming office worker. However, it didn’t seem to bug the public.

“The true measure is, ‘Did you accomplish your business objectives?’ and we were up double digits in sales at Valentines Day,” said Shawn Weidmann, president of Teleflora. “I don’t think my competitors could say that.” Along with the hard economic times, florists had the misfortune of having Valentine’s Day fall on a weekend day in 2009, which Weidmann says can lead to a sales reduction of 10-25 percent over sales when the holiday falls on a weekday.
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Wanna bet this new commercial is even more effective that the Super Bowl's? IMO it resonantes well with women - who are the primary buyers of M Day flowers.
 
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CHR said:
Ted - I moved your post over here since there was already a thread running about the topic.

Found the answer to my early question in an article from Brand Week:
Teleflora Brings Back 'Talking Flowers' for Mother's Day

Tim is from Drexel Hill, PA and is a great designer and commentator (plus a wonderful person in general). Fantastic choice.

About TFs sales from the Super Bowl campaign:
Wanna bet this new commercial is even more effective that the Super Bowl's? IMO it resonantes well with women - who are the primary buyers of M Day flowers.
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His shop is about 10 minutes from mine, I have never met him but I hear he's a great guy and I know he has done flowers for the oscars a few years back too....he has an awesome window display that I envy...does very nice work too!

Thx again for the info cathy
 
Teleflora Video

Did anyone else have a nice little teleflora video added to their website? Very interesting that we can't remove it, but I have requested that webmaster take it off.

Wouldn't bother me so much if the promo words on there had my shop name rather than Teleflora.
 
Just sent my message to the webmaster for removal from my website also...Why should we be advertising TF on our websites???bad enough that all their cookie cutter designs have TF in the names...
 
We had it removed yesterday as well, I still think it's crass and not our style, even if it did drive up sales at Val Day and hurt the drop shippers. I didn't pay enough attention to notice it plugged TF.com, glad someone pointed that out.

Trish
 
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