Teleflora selection guide
- Thread starter Peter1
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I'm sure some TF shops will be. Others will be screaming mad, then others will just quietly accept it , use it, and finally others will scream at it, stick it on the back shelf and call it useless.
Well you know, between FTD and TF it's monkey see monkey doo
it was only a matter of time before TF followed FTD's scheme for showing a bottom line increase.
it was only a matter of time before TF followed FTD's scheme for showing a bottom line increase.
That's totally right. After all FTD has to show profit for their shareholders, but TF only has to show a profit to the parent company. Someone should give both of them some bananas and put them in a cage, and let them play together.
I'll be glad to have new TF images, and the new book. The other one is looking dated now and I personally think the FTD one better. I hope TF can exceed that. Looking forward to getting it myself. From what I have seen in the preview it looks gorgeous.
I don't know about the new TF guide but at least with the old one you could do a reasonable job of filling the order to the recipe. With the newest FTD book your lucky if you can even find anyone that knows what some of this stuff is let alone where you can find it.
But I have to say, I HATE designing with those stupid bubble bowls
But I have to say, I HATE designing with those stupid bubble bowls
Another bloody book , as long as I don't have to pay for it and I won't , it can't be as useless as FTD's .
Yes, the customers like the books and they really want to look at them for the funeral items.
Unless you have pictures of your own items it can sometime be hard to show somebody the diference between a $150 casket spray and a $400 casket spray.
But I do have to say that I am not impressed at all with the arrangments I have seen so far from the book.
Unless you have pictures of your own items it can sometime be hard to show somebody the diference between a $150 casket spray and a $400 casket spray.
But I do have to say that I am not impressed at all with the arrangments I have seen so far from the book.
My customers do like the TF book. I have both of them on a nice dining room style table on my show room floor. They usually just push the FTD book out of the way. But sometimes they actually open the FTD book before they push it out of the way.
Even with that however, they rarely pick a design out of the book. But then again are reputation is for custom work and our customers know that. When they do pick something out of the book, it is usually for a wire out. I would have to say that at least 40% of all the design book specific orders that I send out come back with an ask saying that they don't have the flowers for that design even though my orders always go out with a "similar look and feel" for second choice.
I don't think that I have send one single FTD specific order out in the last year other than holiday branded orders.
Even with that however, they rarely pick a design out of the book. But then again are reputation is for custom work and our customers know that. When they do pick something out of the book, it is usually for a wire out. I would have to say that at least 40% of all the design book specific orders that I send out come back with an ask saying that they don't have the flowers for that design even though my orders always go out with a "similar look and feel" for second choice.
I don't think that I have send one single FTD specific order out in the last year other than holiday branded orders.
I think what I like most about using the book is so people don't have to get sticker shock and they can see without embarassment what flowers cost in this day and age, and that there's really nothing in there for less than about $35. "Will it be nice?" Nice starts at about $75 in the books. We're known for custom work also and almost everything that goes out is a custom piece, yet the designs in the book are hard to top, unless you're talking exotics. Our tropicals and high style smoke the books.
Also we wouldn't think of doing a sympathy consult without books, which includes one with our custom designs.
Also we wouldn't think of doing a sympathy consult without books, which includes one with our custom designs.
Lady Biker Florist
Well-Known Member
Nothing in our books is priced lower than $35.00 and that is because a couple years ago we decided to have our own store minimum of $35.00 to wire out and some areas are higher we tell them. Anyone who wires understands why we did this.
Too many people want a bouquet wired and they want to spend about $25.00 to $30.00 on it. It will be nice, right? I could no longer deal with this growing problem so we created our own minimum.
Many, many still only want to spend the $35.00, but at least this is a little bit more doable. When they ask the eternal question, will it be nice, I tell them the MINIMUM is $35.00 and what EXACTLY do they mean by nice. Most people stutter and have no idea what they mean by nice, so I am I supposed to know what they mean?
Many of you will not accept an order that is lower than that shops own wire in mimimum. I understand the principle I suppose, but then again not really. Tons of shops accept almost anything and especially a $35.00 order. Our wire in minimum (first time EVER this book/CD) is $45.00. I am re-thinking this, possibly down to $40.00. Lots and lots of shops love wire ins and I have never had a shop refuse an order yet for $35.00. I leave it open and will not let my customer get picky-oony about it. I use descriptions, not specifics. It works!
THE BEST THING ABOUT THE WIRE OUT BOOKS for us has been that they consist of so many different prices. Thousands of customers pick out a picture and that's it. (for a local delivery I am talking about now) Many times when we think a person LOOKS LIKE a $40.00 funeral arrangement person, they will spend $100.00 on a funeral arrangement. Just like waiters, you never know who is going to leave the big tips. Ever heard some of their stories?
Every wire out order is a trip. Let's just leave it at that.
Too many people want a bouquet wired and they want to spend about $25.00 to $30.00 on it. It will be nice, right? I could no longer deal with this growing problem so we created our own minimum.
Many, many still only want to spend the $35.00, but at least this is a little bit more doable. When they ask the eternal question, will it be nice, I tell them the MINIMUM is $35.00 and what EXACTLY do they mean by nice. Most people stutter and have no idea what they mean by nice, so I am I supposed to know what they mean?
Many of you will not accept an order that is lower than that shops own wire in mimimum. I understand the principle I suppose, but then again not really. Tons of shops accept almost anything and especially a $35.00 order. Our wire in minimum (first time EVER this book/CD) is $45.00. I am re-thinking this, possibly down to $40.00. Lots and lots of shops love wire ins and I have never had a shop refuse an order yet for $35.00. I leave it open and will not let my customer get picky-oony about it. I use descriptions, not specifics. It works!
THE BEST THING ABOUT THE WIRE OUT BOOKS for us has been that they consist of so many different prices. Thousands of customers pick out a picture and that's it. (for a local delivery I am talking about now) Many times when we think a person LOOKS LIKE a $40.00 funeral arrangement person, they will spend $100.00 on a funeral arrangement. Just like waiters, you never know who is going to leave the big tips. Ever heard some of their stories?
Every wire out order is a trip. Let's just leave it at that.
We have gone through the books and taken the price off of any thing under $35 also. Rarely will you find a shop in CA that will take a wire order for under $35 plus delivery. I actually had a shop the other day refuse an order for 3 roses in a bud vase because I had only sent them $46. There minimum for an arrangment was $40 and I always send an extra $6 for delivery whether they are listed for it or not. Apparently their delivery fee was $7. Oh well another shop was happy to take it.
I really think that the selection guides should have all the under thirty five items deleted out of it.
I really think that the selection guides should have all the under thirty five items deleted out of it.
Rhonda
Well-Known Member
Jim, I don't believe that any shop should rip off anyone's customer for 3 roses in a budvase for $46.
That is just out and out piracy. There isn't a budvase of 3 roses in a generic vase, heck, even good glass (not crystal) worth that amount. Which is why so many people now call direct and getting more and more common.
BTW, the Teleflora book in our shop is tops. People look at the first few pages of All Occasion in FTD and close it. Yet will go almost completely through the Teleflora book using pieces of paper to mark pages. Gets my vote, hope the next one isn't as useless as the Martha book FTD put out with "all around designs" shown as three sided.
That is just out and out piracy. There isn't a budvase of 3 roses in a generic vase, heck, even good glass (not crystal) worth that amount. Which is why so many people now call direct and getting more and more common.
BTW, the Teleflora book in our shop is tops. People look at the first few pages of All Occasion in FTD and close it. Yet will go almost completely through the Teleflora book using pieces of paper to mark pages. Gets my vote, hope the next one isn't as useless as the Martha book FTD put out with "all around designs" shown as three sided.
I think TF members will be pleased with the new Selection Guide. Many of the designs are consumer AND florist friendly. The photography is more innovative this time around, showing designs in appropriate settings. Instead of showing corsages, for example, on a blank background, they show them being worn so customers know what they'll look like. Centerpieces are shown in a home setting, so you get an idea of their size, etc.
If you are tired of making the same old rose boutonnieres, the new guide has some really great new styles that are palatable as well as easy to do.
If you are tired of making the same old rose boutonnieres, the new guide has some really great new styles that are palatable as well as easy to do.
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