Anyone try out the new BONUS Blooms from Teleflora?
I looked at it quick today--my question, "What's in it for them?"
I looked at it quick today--my question, "What's in it for them?"
Telefloras Bonus Blooms
- Thread starter BobbiR
- Start date
BOSS
FlowerChat Administrator
bootcampguy
Well-Known Member
Their mindset IMO is that if you buy flowers from them and they are nice with a good price, then you will remember them when it's time to send orders.............maybe not
notice on DovePOS
Want an easy way to turn your flower recipients into loyal
customers? Try Bonus Blooms, the FREE sweepstakes program
from eFlorist. It's simple: 1) Include a game code on every
enclosure card with instructions for the recipient. 2)
Recipients enter their game code in a special Bonus Blooms
section of your site. 3) Winning codes receive prizes YOU
determine: a free bouquet, gift cards or other prize. One,
two, three, that's all there is to it! All participants are
given the option to subscribe to your marketing emails,
whether or not they win, so it's an easy way to grow your
email list. To activate Bonus Blooms, log into eSAT and
click on Manage Bonus Blooms, or contact Web Services
at 866.983.3932 or [email protected].
Want an easy way to turn your flower recipients into loyal
customers? Try Bonus Blooms, the FREE sweepstakes program
from eFlorist. It's simple: 1) Include a game code on every
enclosure card with instructions for the recipient. 2)
Recipients enter their game code in a special Bonus Blooms
section of your site. 3) Winning codes receive prizes YOU
determine: a free bouquet, gift cards or other prize. One,
two, three, that's all there is to it! All participants are
given the option to subscribe to your marketing emails,
whether or not they win, so it's an easy way to grow your
email list. To activate Bonus Blooms, log into eSAT and
click on Manage Bonus Blooms, or contact Web Services
at 866.983.3932 or [email protected].
secretgarden
Well-Known Member
Sounds like another way for THEM to market to your customers once they enter the contest. Just like when they wanted us to collect email addresses for them, ummm no I collect them for me thanks 
anytimeflowers
Linda
Lori is right. What a great marketing opportunity for THEM. Plus, they get YOU to supply the prize.
If you use a TF website programme, whether or not you participate in this gimmick, TF surely have access to any of your website customer information. I, therefore, disagree that the gimmick is designed for them to raid your customer information as they can all ready do this (I believe).
TF have dreamt this up to try to get more consumers buying from florists using TF website programmes as they need that $3.45 per transaction they take from you/us/me on each website transaction. IF TF had 10,000 florists in North America using their website programme and out of that 50% participated in this gimmick and each florist scored just 1 extra transaction per week, on an annual basis that's $897,000 more for TF for the cost of programmer to have originally written that bonus gimmick.
TF have dreamt this up to try to get more consumers buying from florists using TF website programmes as they need that $3.45 per transaction they take from you/us/me on each website transaction. IF TF had 10,000 florists in North America using their website programme and out of that 50% participated in this gimmick and each florist scored just 1 extra transaction per week, on an annual basis that's $897,000 more for TF for the cost of programmer to have originally written that bonus gimmick.
no the bonus blooms cards are for EVERY recipient, not just website orders. Considering that many shops have more than one WS, and most shops (like myself) do the vast majority of their business over the phone TF can gain access to a much larger number of recipients. That is the only reason why TF didn't put their name anywhere on the little card (or at least that I noticed before I tossed them in the trash). So you could send them with other WS orders and not violate your contract terms. This is the only thing I have ever seen from them or anyone (free or purchased by us) that wasn't branded
anytimeflowers
Linda
Re your statement "TF can gain access to a much larger number of recipients."
Teleflora does not access any of your TF website's customers, at least not here in Canada.
They have put in writing on many occassions that your customer list is your private property and not used by them. I signed my personal email onto my website's email list and have NEVER recieved any marketing that wasn't my own. I assume it is a legitimate offer to entice you to stay with Teleflora and their website. In this day of declining wire service sales it makes less sense to belong to more that one wire service so anything they can come up with is to their advantage. I am still with Teleflora because I like their website best. (I really prefer Teleflora.com's template... much bigger pictures, especially in the funeral section) but when I compare my website to others available I prefer theirs. The new mobile site for free and e marketing work for me and yes that per transaction fee is good for them. I have been considering losing a wire service (also FTD) and unless I found a comparable website would not leave TF for this reason. I still belong to both because I gets enough wire in from each that I don't want to cut off that revenue stream, and no I do not fill those 100's of underpriced FTD.com and Tlf.com, we reject them all.
I can think of hundreds of reasons to complain about these companies but don't see that this promo is one of them.
Teleflora does not access any of your TF website's customers, at least not here in Canada.
They have put in writing on many occassions that your customer list is your private property and not used by them. I signed my personal email onto my website's email list and have NEVER recieved any marketing that wasn't my own. I assume it is a legitimate offer to entice you to stay with Teleflora and their website. In this day of declining wire service sales it makes less sense to belong to more that one wire service so anything they can come up with is to their advantage. I am still with Teleflora because I like their website best. (I really prefer Teleflora.com's template... much bigger pictures, especially in the funeral section) but when I compare my website to others available I prefer theirs. The new mobile site for free and e marketing work for me and yes that per transaction fee is good for them. I have been considering losing a wire service (also FTD) and unless I found a comparable website would not leave TF for this reason. I still belong to both because I gets enough wire in from each that I don't want to cut off that revenue stream, and no I do not fill those 100's of underpriced FTD.com and Tlf.com, we reject them all.
I can think of hundreds of reasons to complain about these companies but don't see that this promo is one of them.
Doug Munro
Well-Known Member
Ahh good another wire service bashing thread, I was beginning to miss them as with Mother's Day approaching many of the posts are actually of a positive mind and regarding marketing and ways to maximize the holiday.
Lets see, so far TF on this thread is accused of pilfering customers and launching a marketing plan that may actually send additional orders to its members, (unfortunately at the astronomical cost of $3.45 per order).
All I can say is its at times like this I wish I was a TF member, I would take all the orders they could send me at a cost of $3.45. Unfortunately thats all I can say for now as I have to get back to work marketing our own business for Mother's Day and generating orders at a substantially higher cost than $3.45 each.
have a properous Mother's Day
Lets see, so far TF on this thread is accused of pilfering customers and launching a marketing plan that may actually send additional orders to its members, (unfortunately at the astronomical cost of $3.45 per order).
All I can say is its at times like this I wish I was a TF member, I would take all the orders they could send me at a cost of $3.45. Unfortunately thats all I can say for now as I have to get back to work marketing our own business for Mother's Day and generating orders at a substantially higher cost than $3.45 each.
have a properous Mother's Day
Your cost is not $3.45 but the additional sums of the monthly fee of TF web services, TF membership fee, a portion of other TF fees that you are compelled to pay - so-called Quality assessment, print directory, the new monthly catalog up-dates et cetera and any applicable taxes and any non-TF website promotional costs. Those are the costs, not just $3.45, of a TF website order.
Try placing an order on your Telefloral website as a customer and see if you are marketed to. I think you will find that they are using that information for their own purposes. Perhaps it's different in Canada, but in the States that's what happens.
Doug Munro
Well-Known Member
And all these costs in total applied to each and every order? Of course not!
If you are already a TF member you have accepted the initial costs as part of being a member. I would think that the goal would be to generate as much business within that membership so that the membership fee is spread over many orders , thus bringing the average cost per order down.
By the way, we run our own website (non WS) and if I was doing the volume on it that an average flower shop does the per order cost would be astronomical. My point being that $99.99 per month and $3.35 per order is extremely cheap for the caliber of websites the wire services provide their members. In addition they update them regularly, something the average florist would be hard pressed to do from a monetary and time perspective. Don't believe me.... take a look at some of the "About Us" page on florist website that are WS hosted, other than the shops address many have no detail other than "Coming Soon"