While I forced myself to go through the Sunday newspaper coupons to see which of my competitors paid for the Co-Op ad listing...I started to think---I am guessing less than 10% of guys (the main demographics for Valentine purchases, thus advertising) look at the loose coupon section ...where Teleflora advertises in now (Teleflora & FTD both use to advertise the Flower Holdiay products in the USA Weekend/Parade in Sunday paper).