Tesco quits the biz

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This is their online sale division...tough market! I wonder if there were any fulfillment issues regarding florist delivery that contributed to this decission?

Perhaps Caroline can expound on this story?
 
FYI,
groceries stores know darn well that flower shop kiosk aren't the road to riches.

I've managed 2 of them in my days.
They are simply there for novelty, and if they make money, even better!

Also, FYI, The 2 I managed wern't your typical grocery store flower shops. we were full service. They were way loosing money when I got there, and by the time I left, I had the situation fixed so long as they kept doing what I was doing.
 
I had the situation fixed so long as they kept doing what I was doing.
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....and what were you doing to make a supermarket be 'flower service ?fixed?' ?


***any tips would be of benefit to those on here who ponder their management philosophy.
 
My take

BOSS said:
This is their online sale division...tough market! I wonder if there were any fulfillment issues regarding florist delivery that contributed to this decission? Perhaps Caroline can expound on this story?
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No florist fulfilment involved. All Tesco on-line orders went out in boxes from a central packhouse. My news story, which appears to be the only one that's sourced directly from both Tesco and the packers is here and perhaps gives a bit more insight. http://www.masterflorist.com/news_events.asp#1

My comment in response to the Tesco news is at this link but written before I heard news about FTD/Interflora. I still believe it's not all hunky dory but need to think about the impact of possible sale.
http://www.masterflorist.com/editor_diary.asp#2
 
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In other grocery news...the Krogers across the street from me removed their flower department 2 weeks ago, and only has two racks with buckets of bunches these days...time will tell if it returns...
 
Carrington said:
I still believe it's not all hunky dory but need to think about the impact of possible sale.
Click to expand...

I can tell you this -- it won't be good. An internet company is not going to come in and try and figure out how to help the long struggling florists.

Fees will continue to rise, service will go down, and competition from within will get more intense. Batten down the hatches, boys.
 
avenuegardensflorist said:
....and what were you doing to make a supermarket be 'flower service ?fixed?' ?


***any tips would be of benefit to those on here who ponder their management philosophy.
Click to expand...
well......

First of all, When I was asked to fix store #1, they had $20,000 in HOLIDAY back stock. So I stopped buying holiday stock! Easy enough! Next, I either renegotiated prices with wholesalers on standing orders or I just found the product at the same quality level cheaper somewhere else. and kept the same prices we were selling products for.

I did a crazy thing....I showed up for work! rather than showing up at 10am, leaving for lunch at 11:30 and not coming back until 2pm and then leaving again at 5pm, I came to work at 9am and (hold on to your hat) STAYED there until 5pm. What a crazy idea!

I kept fresh floral arrangement in the cooler for people to buy! Imagine that!

I just didn't overspend...period.

I took wedding orders, took sympathy orders did everything that flower shops do. just did it as if it were my money i was spending on product and supplies. I did it like my rent was due everyday!!

the owner of the store had me take a marketing class. was about displays and the psychology behind why people buy one thing over another. helped me tremendously! not always because somethings 'pretty'

Then once I had that store under control, they moved me to a better store with a worse floral dept!

what can ya do????

I still do all those things and more.
 
Bigted said:
I can tell you this -- it won't be good. An internet company is not going to come in and try and figure out how to help the long struggling florists.

Fees will continue to rise, service will go down, and competition from within will get more intense. Batten down the hatches, boys.
Click to expand...


:yourock::headbang:
 
Carrington said:
My news story, which appears to be the only one that's sourced directly from both Tesco and the packers is here and perhaps gives a bit more insight. http://www.masterflorist.com/news_events.asp#1
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Fabulous article with quotes from the players that tell the real story. Interesting that the same company fulfills for Tesco & Interflora.

I'm going to surmise that Tesco had too many complaints and felt it wasn't in their best long-term interest to continue selling products that compromised their reputation.

My comment in response to the Tesco news is at this link but written before I heard news about FTD/Interflora. I still believe it's not all hunky dory but need to think about the impact of possible sale.
http://www.masterflorist.com/editor_diary.asp#2
Click to expand...
Another fantastic post about what the Tesco pull-out means. Low prices - unreasonably low prices and unsustainable commissions and fees - have dropped the value and esteem of the participants. Great to hear that the folks pushing quality are the gainers in the UK. :)
 
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