TF.com Email Campaigns

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master J

master J

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Jan 8, 2005
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Havertown - Philadelphia
www.belvedereflowers.com
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I still get emails from TF.con, Got this one today, sales must be off to be cutting up to 30% off all those bouquets...

So , do they eat the discount and give the florist the full value, or does the filling florist have to do it at 30% off ?

Here is the email-

http://www.teleflora.com/thanksgiving30email.asp?s=t&srccode=EMTH8N91121&promotion=8TH30

By the way this is the second one I got in 3 days....I'm sure they will do another one in another day. So much for once a month campaigns, TF seems to crank them out 3 times a week at holidays.
 
I will imagine that they give the florist full money and take the discount out of the 13.99 and the rest out of the 20% they keep...just to keep the lion's share of the volume orders to feed to us....especially where volume sending is down anyway. I will imagine they are seeing the crunch and know that if TG and xmas go by and florists don't get the order volume they want they will see a sharp decline in membership come January....Also they know that as time get worse for florists we will have no choice but to drop the WS to cut the fat and stay in business so they want to keep us as busy as they can mask the fact that we need to get rid of them...
 
lori042499 said:
I will imagine that they give the florist full money and take the discount out of the 13.99 and the rest out of the 20% they keep...just to keep the lion's share of the volume orders to feed to us....especially where volume sending is down anyway. I will imagine they are seeing the crunch and know that if TG and xmas go by and florists don't get the order volume they want they will see a sharp decline in membership come January....Also they know that as time get worse for florists we will have no choice but to drop the WS to cut the fat and stay in business so they want to keep us as busy as they can mask the fact that we need to get rid of them...
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Nice Lori Very nice !!!!!!!!!!!!!!!!!!!:headbang:
 
Got another email today!

http://www.teleflora.com/flowers/fa...asp?s=t&srccode=EMTH8N111123&promotion=8TH20A

that's 4 emails in the last 4 days from TF.com!

I signed up for the emails because I am now doing my own campaigns and wanted to see how they do it, and how often.

I know some on this board say, you shouldnt send more than once a month because people get annoyed easily.

I have been doing mine once a week...

so TF has done 4 in the last 4 days.....is this a bit much? Or do they know something that I don't?

Is it OK to send a lot of these out at holiday times?
 
I'm paranoid of cheesing people off too - I usually just send 2 at holidays, one a month beside that.

Not counting Thank You and BD/Ann reminder emails


But they know way more about this than I do, so.....
 
I'm paranoid too, but I'm starting to sway in the direction of masterJ's experiment.

I think about all the spam email that I get, most of it I don't really care for, but at the same time it doesn't bother me either, opinion's vary. But the key here is not about the spam that we hate, It's the spam that we like, I actually enjoy getting emails from these stores and seeing what kind of deals they have to offer. If the consumer likes your store I highly doubt they will be annoyed by an extra mailer or two, especially during holiday times. If anything the blasts help you stay connected with them. Just a theory.

We've become a lazy society, we are procrastinators, sometimes we have to be reminded several times before we actually act on something.
 
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Too much email - Unsubscribe rate?

master J said:
I have been doing mine once a week...

so TF has done 4 in the last 4 days.....is this a bit much? Or do they know something that I don't?

Is it OK to send a lot of these out at holiday times?
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Wayyy too many for me. I know that at my office, (my other job) I would definitely hit the unsubscribe after 2 or 3. I think that even once a week may be too many for our business. I think once a month is a good number, plus an extra holiday oriented one.

That being said, I would allow my spam account (hotmail account set up for buying things online) I would let it go a lot longer. Depends on the customer I guess.
 
sheesh....just got email #5 in the last 6 days from TF.

They seem to have no problem cranking out 1 a day on holiday weeks, it must be working for them, or they are just flat out desperate at this point!

it says "Hurry only a few hours left!
"free service fee- $13.99 value order today"

http://www.teleflora.com/flowers/th...asp?s=t&srccode=EMTH8N131125&promotion=8THFS2

My guess is, a lot of florists are receiving all their incomings form TFHQ or .com and none are coming form real florists.
 
Not convinced, but becoming a believer in the power of email campaigns. I've signed up on some very reputable florists email lists, and they are blasting away.

It seems that they send weekly mailers during normal times, then increase in intensity as a holiday nears.

I know there are a lot of negative opinions toward this method, but these are some very successful businesses...they must be doing something right. Things that make you go hmm...?
 
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LJVF said:
I know there are a lot of negative opinions toward this method, but these are some very successful businesses...they must be doing something right.
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I'm curious of the email addresses are tied into affinity programs (points, reminders, etc...) so if the mail is reported as spam, the email account is deleted and the customer loses their goodies.

Seems if you have a customer set up on a loyalty program, they're less likely to opt out.

I have a customer account with Chico's and they hit me nearly every day with an offer from one of their divisions. I never bother reading them (they actually go into my spam box) but won't opt out because I get discounts in the store. Basically, I give them permission to spam me because they do offer deals I like on occasion.

I guess the trick is to make putting up the the spam feel like a minor inconvenience compared to the perceived value of the relationship with the company.
 
CHR said:
I'm curious of the email addresses are tied into affinity programs (points, reminders, etc...) so if the mail is reported as spam, the email account is deleted and the customer loses their goodies.

Seems if you have a customer set up on a loyalty program, they're less likely to opt out.

I have a customer account with Chico's and they hit me nearly every day with an offer from one of their divisions. I never bother reading them (they actually go into my spam box) but won't opt out because I get discounts in the store. Basically, I give them permission to spam me because they do offer deals I like on occasion.

I guess the trick is to make putting up the the spam feel like a minor inconvenience compared to the perceived value of the relationship with the company.
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Well I did sign up for these, so perhaps they feel that since I requested to be on their mailing list, it gave them the green light to blast away?

Also these do not have any rewards programs that I'm aware of.
 
I betcha they gained a zillion email addys from the "contests" they held last couple holidays.

How many here helped their customers sign up for those deals with the posters and promo stuff?

Please raise your hand if you did and we will arrange space for you in the time out room.

One close friend of mine actually put the link on his website and yes I told him he needed his head examined.
 
CHR said:
I guess the trick is to make putting up the the spam feel like a minor inconvenience compared to the perceived value of the relationship with the company.
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I believe what you are referring to here is called bacn. Emails you want, just not right now. I remember reading about this new term in 2007. Found this definition - "Email you receive that isn't spam... And isn't personal mail. It's the middle class of email. It's notifications of a new post to your Facebook wall or a new follower on Twitter. It's the Google alert for your name and the newsletter from your favorite company."
Cheers
 
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