I don't think it is a sign of the times, but rather a sign that they have never understood the role of a retail florist.
My rep stops by once a year or so, but always unannounced, and does not seem to understand when we are too busy to chat. He will hang around and be charming, and personally, he is a very nice person, but even if I have an appointment, or a ton of wedding or funeral work, he wants to stay and chat. Sorry, that doesn't work with me.
Plus no matter what I say, or do, he still has to try to sell me a point of sale system, prefers to defend other member shops, and won't consider some sort of education pre-requisite, or rating system for membership.
I get the feeling that it's just a social call, and that no amount of discussion, complaining, or @@@@@ing will ever make any difference at all.
It doesn't suprise me that they need to lay people off...we are all becoming more educated on the pros and cons of membership, and yet,they still have not figured out what it is that we need or want, to become or stay members, because they will not listen.
We all know that if we do not listen to our customers, we will not succeed. They are still learning this.
As soon as I can figure out how to send orders overseas with some degree of guarantee I'm out of there.