The 2011 Flowers& Design Contest is here, and you're all invited to enter! The winners receive cash ($$$) prizes and a profile in the magazine! Everything you need to know to enter is outlined below, and a PDF of the Design Entry Card (back and front) is at the bottom of this post for download.
True Colors
How skilled are you at using color in design? True color mastery begins with the basics: understanding the traditional color wheel and the color harmonies that can be derived from it.
In designing your entry for this year's Flowers& Design Contest, please use one of the color harmonies described below. You may use any colors that accord with the descriptions. Dark green foliage is considered a "neutral" color and does not count in the color scheme. "Accent" colors should be used sparingly, if at all.
Analogous: includes up to three adjacent colors on the color wheel—for example, orange, yellow-orange, and yellow, or red-violet, violet, and blue-violet.
Complementary: combines any two colors that lie directly across each other on the color wheel—for example, red and green, or yellow-orange and blue-violet.
Triad: uses any three colors equidistant on the color wheel.
Split complementary: combines a hue on one side of the color wheel with the color on each side of its direct complement.
Please indicate which color harmony you have used on the entry card. Have fun, and good luck!
Cash prizes
1st place: $1,000
2nd place: $500
3rd place: $250
How to enter
Send a photo of a design that expresses this year's theme, "True Colors." The design must feature fresh flowers primarily. The retail price of the design must not exceed $65 as calculated on the entry card. It should be no more than three feet tall or long by three feet wide or deep. Make sure the entire design is visible within the frame of the photo.
More about the photo
We suggest you photograph your design against a plain, neutral background. Do not include props or persons in the photo. Send only one photo. Do not mount the photo, and do not write your name or address on the back. The photo may be either a digital photo or a high-quality print, at least 5 by 7 inches. Digital photos must be taken at a high resolution and should be sent on a CD; digital photos must also be accompanied by a print, one with good color accuracy. Please call us with any questions at 800-321-2654, extension 3590.
Submitting your materials
Each entry must be accompanied by a fully completed entry card (available for download below). Photocopies of the entry card will be accepted. Only one submission per contestant is allowed. Sorry, we are unable to acknowledge receipt of each entry. All photographs become property of Flowers& and will not be returned. Send to: Flowers& Design Contest, 11444 West Olympic Blvd., Los Angeles, CA 90064.
Judging
Winners will be selected through two phases of judging:
Phase 1 A preliminary screening by a panel of expert judges determines the 10 finalists. Entries are judged anonymously, according to the originality, color harmony, balance, mechanics, and overall design of each arrangement as well as on how well they meet the requirements of this year's theme. Finalists are notified of their status as such by May 30th.
Phase 2 The original photographs of the top 10 entries are featured in the August issue of Flowers&. Once again, the designers' identities are not revealed. Voting by number, the magazine's readers choose the first-, second-, and third-place winners from the 10 finalists' designs, using a postage-paid ballot card included with the August issue. The winners are announced in the November issue of Flowers&.
Deadline
Entries must be postmarked by Thursday, March 31, 2011.
Note: you do not have to be affiliated with Teleflora in any way to enter!
Any questions, just let me know!
True Colors
How skilled are you at using color in design? True color mastery begins with the basics: understanding the traditional color wheel and the color harmonies that can be derived from it.
In designing your entry for this year's Flowers& Design Contest, please use one of the color harmonies described below. You may use any colors that accord with the descriptions. Dark green foliage is considered a "neutral" color and does not count in the color scheme. "Accent" colors should be used sparingly, if at all.
Analogous: includes up to three adjacent colors on the color wheel—for example, orange, yellow-orange, and yellow, or red-violet, violet, and blue-violet.
Complementary: combines any two colors that lie directly across each other on the color wheel—for example, red and green, or yellow-orange and blue-violet.
Triad: uses any three colors equidistant on the color wheel.
Split complementary: combines a hue on one side of the color wheel with the color on each side of its direct complement.
Please indicate which color harmony you have used on the entry card. Have fun, and good luck!
Cash prizes
1st place: $1,000
2nd place: $500
3rd place: $250
How to enter
Send a photo of a design that expresses this year's theme, "True Colors." The design must feature fresh flowers primarily. The retail price of the design must not exceed $65 as calculated on the entry card. It should be no more than three feet tall or long by three feet wide or deep. Make sure the entire design is visible within the frame of the photo.
More about the photo
We suggest you photograph your design against a plain, neutral background. Do not include props or persons in the photo. Send only one photo. Do not mount the photo, and do not write your name or address on the back. The photo may be either a digital photo or a high-quality print, at least 5 by 7 inches. Digital photos must be taken at a high resolution and should be sent on a CD; digital photos must also be accompanied by a print, one with good color accuracy. Please call us with any questions at 800-321-2654, extension 3590.
Submitting your materials
Each entry must be accompanied by a fully completed entry card (available for download below). Photocopies of the entry card will be accepted. Only one submission per contestant is allowed. Sorry, we are unable to acknowledge receipt of each entry. All photographs become property of Flowers& and will not be returned. Send to: Flowers& Design Contest, 11444 West Olympic Blvd., Los Angeles, CA 90064.
Judging
Winners will be selected through two phases of judging:
Phase 1 A preliminary screening by a panel of expert judges determines the 10 finalists. Entries are judged anonymously, according to the originality, color harmony, balance, mechanics, and overall design of each arrangement as well as on how well they meet the requirements of this year's theme. Finalists are notified of their status as such by May 30th.
Phase 2 The original photographs of the top 10 entries are featured in the August issue of Flowers&. Once again, the designers' identities are not revealed. Voting by number, the magazine's readers choose the first-, second-, and third-place winners from the 10 finalists' designs, using a postage-paid ballot card included with the August issue. The winners are announced in the November issue of Flowers&.
Deadline
Entries must be postmarked by Thursday, March 31, 2011.
Note: you do not have to be affiliated with Teleflora in any way to enter!
Any questions, just let me know!
