The Dearest Customer

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LORRIE

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Jan 6, 2004
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HOLLYWOOD,FLA
flowersforyouhollywood
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florida
Four years ago I did funeral flowers for an elderly lady who lived in my neighborhood. I'd never met her or her family. Two weeks later her husband aged about 80 came into my shop to thank me for the lovely flowers. A very thoughtful gesture to be sure. He told me his wife had been a florist and he had been the delivery man and that is how they met. He told me that he promised her that he would always have fresh flowers on her grave, and he was true to his word , coming in every week to pick up fresh ones. We began to chat and I learned that they had no children and no close relitives. We became friends and I used to invite Sandy to my home for holiday dinners- he rarely accepted but seemed grateful and often just stopped by the shop for a chat. 6 months ago he fell and was in a nursing home nearby. I visited occasionally and tried to keep in touch.
Today I came in and got a call for funeral flowers, answering the questions and filling in the information before asking for the deceased name. It was my friend Sandy. The caller in New York told me that these were probably the only flowers he would recieve. I was pretty choked up by this time. Then called the funeral home for delivery details and told them that we would send something too.
An hour later the funeral home called. My friend had done pre-need arrangements and had a very generous amount aloted for flowers. He told the funeral home that he wanted them to use my shop rather than their regular florist. He wanted me to do his final tribute -no expense spared. I would have done it anyway for free. It would have been a privilege.

This last year has been very difficult business wise. I have come to dislike so much of this business and feel like it is time for me to do something else. Today was a sad day, but this is what it's all about. The emotional connection , the reaching across generations, and taking care of people even into the next life it's what I love best about this industry.
 
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After almost 13 years in this business, I have lost many of my friends (customers). So many of my customers have become part of my shop family and it is hard when I lose them. It really makes me feel honored to prepare the flowers for their funerals - so much love and not a few tears have been arranged for my friends. It's sad but I feel such an expression of love when I do the arrangements for my "family" members.

Keep your chin up Lorrie - know that you enriched Sandys life.

Barb
 
real life "connect the dots".....
Only a florist would understand.......
Got a thank you card today...we average about 7 a month!!
"we thank you so much, for taking care of our family's floral needs for the past 45 years...you always seem to know what it is that each of us needs".
It listed ALL the names of the people whom are connected by this family, and we had NO idea, that ANY of them were "connected".
When YOU, (florist or not) make great efforts to humanize yourself, and get to know JUST ONE PERSON, as Lorrie has described, it is THAT ACT ALONE, making Sandy a living, breathing, part of HER OWN FAMILY, that pushes many of us past the weeping stage, to the sobbing stage, to the revelation stage, that if ONE PERSON (Lorrie) could do this, with the effects so profound, what is wrong with ALL OF US, showing the same devotion to our customers, as they do to us!
At the molecular level, we NEED each other..."just to breathe"....
Thanks Lorrie.......
 
A really nice story. . . .

I can tell by your writing you meant every word and your feelings came through so loud and clear, that your tears are falling on my keyboard.

Everyone around you needs to hear this story. For you and for the florist industry. . .and for all the families who have older relatives living in your community.

I would encourage you to contact the newspaper to see if a human interest story could happen.

At minimum send it in as a Letter to the Editor.
 
What an incredibly beautiful story, Lorrie. You are remarkable, an inspiration to us all.
 
I'm so sorry for your loss - it's obvious that your time spent with Sandy meant so much to him! What a lovely lovely tribute to YOU and your store, that he would make such a gesture. He surely knew that you would take as much care in his flowers, as you did in making him part of your life.

thoughts and hugs from NJ,
tracy
 
We never know the lives that we touch, and the joy that we help create just by "being Us."

Late last year, we pulled together a wedding very quickly for one of my employees. Her grandmother, who was 83 at the time, wanted to see Kim get married in the worst way. she kept saying that she did not know if she would be around much longer. We all helped & pitched in and in happend, much to her delight....I think she was more happy than the Bride and Groom that day!

Yesterday, Kim's Grandma (Gigi) died. She has been ill since about Easter. Heart related problems, a pacemaker installed, and about 3 weeks ago, fell and broke her hip. she has not been the same for weeks.

We have been trying to provide all the support that we can for this "extended part of our family." Today, I received a card and a brief note from Gigi, thanking me for making her last wish, to see her Granddaughter get married, come true. I just couldn't believe that in all her pain, she took the time to thank me.

Today we will be preparing the funeral flowers for Wednesday....the best and the most that we can for a dear, sweet wonderful lady, whose passing has come many days too early.

Regards,

Cheryl
 
Oh Lorrie. I have no words. (((((((Hugs)))))))

Beth :~/
 
Very sorry about the lost of a very dear friend. I too have a soft spot for people who are left lonley. You made this man's life worth living after his wife passed. he may not have accepted your invites to dinner, but just knowing that you were there and that you cared enough to ask, i'm sure made him feel loved.

This is the very reason we have become florists. Florists are supposed to put emotions into something tangible and send them from loved one's. This story is in essence what we do. Noone can buy this online or through a broker. This can only happen when you build a relationship with the customer. You truely touched this man's heart and turned his emotions into something he could leave at the grave as a momento. For this, you have gotten the greatest gift of all, the feeling of importance in someone's very being. Job well done. Give yourself a star and a pat on the back.
 
oh lorrie, im welled up with tears, thats so sad. ive only been a chatter for less than a week and already ive sat and laughed out loud to myself and now a tear !! don't get down about the business, we all feel like that at times, and sandy probably wouldnt want you to feel that way. chin up !!
goodie
 
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