When Should You Outsource Your Pay-Per-Click Campaigns?
http://searchengineland.com/080116-150211.php
There are several good indicators, but I think the biggest is: "Where is your time better spent?"
Why The SEO Industry Needs Small Business
http://searchengineland.com/080117-073726.php
This reinforces our direction at RKF to educate customers instead of just handling the SEO for them. Small businesses can't spend $10k / month on a corporate SEO contract - and they don't need to! SEO for small business will become more and more of a consulting / training role, with the SEO staying current in SEO best practices and relaying that information as it applies to the client, as well as assisting the client in establishing procedures that benefit their online presence.
http://searchengineland.com/080116-150211.php
There are several good indicators, but I think the biggest is: "Where is your time better spent?"
Why The SEO Industry Needs Small Business
http://searchengineland.com/080117-073726.php
This reinforces our direction at RKF to educate customers instead of just handling the SEO for them. Small businesses can't spend $10k / month on a corporate SEO contract - and they don't need to! SEO for small business will become more and more of a consulting / training role, with the SEO staying current in SEO best practices and relaying that information as it applies to the client, as well as assisting the client in establishing procedures that benefit their online presence.