From a very reliable source, there are two FAS shops in one of the largest states that belong to FTD. One shop got 250 Mercury orders, the other 200 Mercury orders AT THE END OF THE DAY ON THE 14TH.
There was no way to reject the orders. JUST 2 SHOPS, 450 ORDERS. IF THERE WERE JUST 1,000 FTD SHOPS WHO HAD THE SAME PROBLEM WITH MERCURY, THAT WOULD BE 250,000 FLOWER BUYERS WHO MAY DECIDE TO NOT SEND FLOWERS AGAIN.
THE FACT IS, THAT COULD EASILY HAVE HAPPENED TO 5,000 FTD/MERCURY SHOPS. ADD TO THAT ALL THE PROBLEMS WITH DIRECT SHIPPERS ALLOWING THE DELIVERY SERVICES TO LEAVE BOXES OF FLOWERS OUT IN THE COLD. ON V.DAY, WE GOT ALL THE WAY UP TO ABOUT 10 DEGREES. TWO YEARS AGO, UPS DELIVERED OVER 1200 BOXES IN OUR CITY OF 65,000.
WHAT ABOUT THE INVENTORY THOSE TWO FLORISTS HAD LEFT OVER BECAUSE THEY PROJECTED AND PLANNED ON GETTING THOSE 450 ORDERS IN.
I HOPE EVERY FLORIST TAKES THE TIME TO RE-EDUCATE THEIR CUSTOMERS.
There was no way to reject the orders. JUST 2 SHOPS, 450 ORDERS. IF THERE WERE JUST 1,000 FTD SHOPS WHO HAD THE SAME PROBLEM WITH MERCURY, THAT WOULD BE 250,000 FLOWER BUYERS WHO MAY DECIDE TO NOT SEND FLOWERS AGAIN.
THE FACT IS, THAT COULD EASILY HAVE HAPPENED TO 5,000 FTD/MERCURY SHOPS. ADD TO THAT ALL THE PROBLEMS WITH DIRECT SHIPPERS ALLOWING THE DELIVERY SERVICES TO LEAVE BOXES OF FLOWERS OUT IN THE COLD. ON V.DAY, WE GOT ALL THE WAY UP TO ABOUT 10 DEGREES. TWO YEARS AGO, UPS DELIVERED OVER 1200 BOXES IN OUR CITY OF 65,000.
WHAT ABOUT THE INVENTORY THOSE TWO FLORISTS HAD LEFT OVER BECAUSE THEY PROJECTED AND PLANNED ON GETTING THOSE 450 ORDERS IN.
I HOPE EVERY FLORIST TAKES THE TIME TO RE-EDUCATE THEIR CUSTOMERS.