Updated Website, Let Me Know Your Thoughts

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Forgive me for my ignorance but I'm a little unclear about the servicability of this product. Please, don't think I'm knocking it (after all, I haven't even tried it), I'm only trying learn what advantage(s) it would offer to us and our customers. What benefit does it provide that a hand-tied doesn't?
 
It's an alternative to taping a vase (it's for vase arrangements) Also allows florists to inventory more ready to go bouquets and/or shippable arangements.

As apposed to tying an arrangement, it spreads the flowers out (tappered effect) so it gives the perception of a fuller arrangement with less product. Keeps the stems off the bottom of the vase floor so they can drink better and makes it easier to change the water.

Best of all it helps the customer flowers last longer making our florists into heros.
 
Why don't you send all the Flower chatters a couple of samples, then we could speak with athority?

They really do look interesting.
Carol Bice
 
It seems to me that a properly done hand-tied bouquet is able to be (1) full and dense, (2) able to be sold without a vase, (3) be transportable while maintaining the integrity of the design, and (4) allow the customer the ease of recutting stems and changing water without losing the design.

I don't believe your original post asked for product feedback - I have derailed the topic. I think your website is very easy to understand and navigate. For potential buyers, I do think it would be beneficial to have the purchasing information on-site rather than to click a link to a different site.

Best wishes,
 
I am not quite sure it has an industry appeal, as a retail florist I would not use it for myself. Most professional should be able to make a vase design without the arranger.
The video is nicely done, however, your talent does not "cut or remove any foliage on camera", that shows proper care and handling for the non-floral person.
Website over all is fine, needs a bit more polish. It needs that "creative touch" of a webmaster. Looks basic.
I would use your own markup on it, for selling to whoelsalers as you do not know the outcome of their ability to sell. Price point around $4.99 retailed out, I assume you can cut rubber band and still reuse the plastic part?

Maybe best to try HSN or QVC, but be sure to have the quantities need to approach them! Could be a hit there...gadgets work well with the right talent selling and using it well!
Good luck as you pursue your goals.
In these days and times, a little luck goes a long way to success!
Eddie Payne
Florida
 
That would get pretty costly. :) The cage itself is cheap, the tool that is used on vase is a little more expensive w/ shipping. Although I would love to send everyone samples, I personaly couldn't afford it. Email me if you do sincerely want to check it out and give me some honest feedback. To get a better understanding of the product, here's a quick demo on creating the arrangement http://www.youtube.com/watch?v=FjKALAuCd3o

Then of course there is more detailed video & explination under the start with the videos I posted http://www.youtube.com/view_play_list?p=86B83F8047023010

Anyways, does the overall look of the site look ok?
 
Thanks for the feedback. These are a use one only product. It pretty much locks the bouquet into place, the unit isn't designed to be removed. We are making a craft version, possibly in an acrylic version for the home hobbiest.

The detailed videos show "cut or remove any foliage on camera" as Jamese pointed out. (Thanks so much for your detailed feedback, ideas and wish for luck, I really appeciate)

Most of the florists who have used it have doubled the life and in some cases trippled the life of their customers arrangements. A couple of florists really liked the idea that she was able to move the arrangement to different vases, the customer ended up spending more money on a designer vase.

Valentines day was kind of cool, florists reported being able to sell more arrangemnts because they could premake more arrangements days in advance, store them in the back and then just bring out and drop in customer choice vase and send them on their way. The cages are less than a dollar cost wise.

I had another who said she shipped an arrangement from Mexico to Seattle and the arrangement stayed intact. Surprisly opened right up. I'm waiting to see the picture, I thought that was kind of cool.
 
Barb,

Thanks for your feedback. Funny that you had mentioned about not selling directly on our website. We did and had complaints from potential distributors claiming to not want to have to "Compete with the manufacturer". So just last week I seperated the store. (also for some accounting reasons too)

As a consumer, I wish their were more florists who did know how to do a hand tied bouquet. My wife hates those arrangements that have the tape on the vases.
 
Just to clarify the web site looks fine, I was suggesting as a finished and completetd look to sell reatil florist. I appreacite your willingness to develop for the crafters, that might be the ticket.
Go for it!
 
I appreciate your thoughts and sugguests and hopefully I answered your guestions ok, i'm not a florist or the inventor. So please do keep them coming.

I also just want to make sure nothing is mispelled on the website and there are no bad links. ;0
 
Most of the florists who have used it have doubled the life and in some cases trippled the life of their customers arrangements.

Can you explain how this device affects the life of the flowers in the arrangement?

I had another who said she shipped an arrangement from Mexico to Seattle and the arrangement stayed intact. Surprisly opened right up. I'm waiting to see the picture, I thought that was kind of cool.

Do you ever buy flowers from a local florist? I don't mean a grocery store, street vendor, drop-shipper etc.? I mean, do you walk in to a local florist, look around, have a little conversation about flowers, and then buy some flowers? Just curious.
 
Just a few quick comments. First off, I go on to your page and all I see are flowers...and then a tiny picture of your "contraption" up in the upper right corner -- which I can barely discern. Which are you selling, flowers or the contraption?

Next, the name. It's awful from a marketing stand-point. It's not a bouquet, it's a hardgood. Why don't you call it something like 'easy-ring', styling ring or something "ring" because that is what it is.

Next, we florists don't have problems making our bouquets look beautiful, before or after transportation. So we really don't need the product. But instead, you may want to market it to the florist as an "add-on" to an arrangement that would give the customer the ease of maintaining the look days after the bouquet has been delivered.

And lastly, I'd be real careful about claiming that the ring increases the life of the flowers - it only holds the shape of the bouquet as the flowers move through their expected vase life.

That's my 2 cents. I still think that it's a better product for the DIY customer.
 
I think the product is interesting but I too fail to see how it increases the vase life of the flowers. Now, if you were to design an a box for the handtied European bouquet that was a sort of "Water box" that the flowers could be delivered in sans vase, I would bite.
 
More feedback

My first question was How much. I eventually navigated to that point and determined that you are spot on. If I buy a few(25) and the design ring. there about a buck each. If I buy more(like a wholesaler or larger florist them I get them for about half price which is about the norm. wholesalers and florists typically try to double their money. The downside to your item is at $1 its almost as much as a cheap vase and with a more expensive Standard vase would add between 15 - 20% to the "hard goods" COGS. Having said that. I also see that in a "high production cookie-cutter shop the concept is good. Most customers don't recut stems for the reasons you stated in your site. If your thingy works like stated I could see some benifit to it in the industry. I like the idea and would try a sample and give you honest feedback, (i'll try to email you). I thought your site while full of information was a little too much like reading a novel if there was a way to make it more pictures less words. Maybe a Features and benefits page. I can help you understand that more if you need. PM me . A one page sale sheet type intro, and them expound on each feature and the benefits of it in later pages. Then I don't loose interest in the Bla Bla Bla. While needed you have to hook me first. I think the floral industry is the place to go, I'm not sure so many craffters are that worried about losing the design of their own bok. The thing you've got is the keeping the integrity of the original design even with recuting to maintain the life of the flowers. I get it and the name aint so bad. Maybe a tag oline lik The Perfect Bouquet---Your friend from the florist. I like the concept, but it's also one more benefit I have to sell to my customer. I think your on track though. Best wishes mrflowermarket
 
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