Wal-Mart Product Reviews

[CHR]

Wal-Mart Gets Into the Product Review Game

And Wal-Mart can use low customer ratings as leverage against suppliers to dump products that aren't well-received. According to Reuters, "In the future, [Walmart.com Chief Marketing Officer Cathy] Halligan said Wal-Mart could interact with customers who post reviews and the reviews could be used to make decisions on which products Wal-Mart sells."

In the roses category, you can read reviews about flowers delivered via drop-ship, but the single FTD product with a rating doesn't display the review text.

I did notice this text at the bottom of a florist-delivered product page:

Delivery is not included in the price of the arrangement. A $9.94 delivery charge will be added.

Signatures are not required for floral deliveries. Since flowers are perishable, we recommend that you provide an address where someone will be available to receive them in person. If no one is available to receive them, the florist will leave the order at the delivery address.

Are shops now getting the product & delivery dollars or has FTD changes its rules to florists? Has FTD changed its policy with florists deliveries?

The Wal-Mart reviews should be interesting to watch at holiday times.

 

[12BucksFor2Dozon]

Are shops now getting the product & delivery dollars or has FTD changes its rules to florists? Has FTD changed its policy with florists deliveries?

The Wal-Mart reviews should be interesting to watch at holiday times.

When it comes to working with Wal-Mart, FTD is a 10-lb puppy against a 800-lb gorilla. It a well know fact that Wal-Mart dictates the terms to its wholesales, not the other way around as most retailers do.

Of course FTD has changed its policies to accommodate Wal-Mart...that's the only way Wal-Mart will do business with you.