Web Literacy

[CHR]

Here's a very good article for shop owners that feel overwhelmed with choices and opportunities on the web. It's written with small businesses in mind and offers great pointers to help you get a handle on the 'whats and whys'.

11 Steps to Developing Web Literacy

A couple sample quotes:

Visit a number of online shops, and think critically about what they have to offer. Consider what it might be that may make you feel comfortable about making a purchase with them, and what you like and dislike about their sites. What makes a site appear more credible, more trustworthy, more likeable, and easier to use? Make some purchases at some of those stores, and consider what you like and dislike about the experiences. If you owned the sites, what would you change about them? Think about colors, fonts, layouts, how easy it is to get from one page to another, how easy it is to find something, to learn about shipping or privacy or security. The more sites you review and critique, the better.

Try creating some Yahoo Alerts or Google Alerts about things that interest you. Alerts can be helpful in finding out when your business, or the market that your business is within appears within the news.

Bill's article is an easy to ready primer that highlights simple steps to help us make more informed choices about how to present our companies & products online.

 

[lori042499]

Thanks, Cathy. This is just the positive stuff we need around here. I love to get info that I need and have not known were to find it or how.