Website Credibility, Usefulness & Marketing

[CHR]

A couple interesting articles about making our websites more trustworthy and useful:

- From Stanford University Research - Guidelines for Web Credibility

These are ten powerful points with which to assess our sites' potential believability.


- From Seth Godin's blog - You can ask, "First timer here?"

The brief post suggests businesses offer a spot (in the store or online) where new visitors can get a quick overview or help. Makes sense.


- SEOmoz - Search Marketing Education Has a Long Way to Go

The writer talks about the frustration of seeing the equivalent of SEM snakeoil salesmen who "continue to misinform individuals and businesses about the process, effectiveness and basics behind search marketing".

So what are we to do, fellow SEOs? After 10 years of attempting to educate the outside world, is it time to give up the game and just accept the fact that SEO will always have negative, inaccurate associations and a shroud of mystery? Or... are there new approaches that could be taken to better inform a clearly curious and often desperate public?

The plea has a familiar ring....

Happy reading.

 

[twiggy]

Thanks Cathy.. i just printed it.(.web credibility). Have been thinking of my website since last april or june.. and am finally getting it going with Media99 it should be up about a week before the shop opens!