Does a flower shops name have to be in the domain name to be effective for search engines to find a business? I have 2 websites with our shop name in each and am thinking of buying an additional domain name to have a dot com address. Does anyone here have multiple websites? Any disadvantages to having multiple sites?
Website Domain Names
- Thread starter Renee45
- Start date
anytimeflowers
Linda
Renee',
I am down to just one domain and it is my shop name. Just an FYI, any name can be effective if it is used in the keyword search. You need to determine who you want to find you. If it's mostly local, then go for the shop name. But someone from Sweden is not going to search for your shop name, they are more likely to search by city.
Buying another domain does not mean much unless you have it up as a live website and then you have several sites to maintain and keep updated. When I finally went with Strider, I dropped the FSN and another that was not ecommerce and just worked more on the content of that site. Even though the domain name is my business name, people find me using city searches because of the content within the pages of the site.
Does any of that make sense to you? Maybe Ryan will pipe in with a better explanation.
I am down to just one domain and it is my shop name. Just an FYI, any name can be effective if it is used in the keyword search. You need to determine who you want to find you. If it's mostly local, then go for the shop name. But someone from Sweden is not going to search for your shop name, they are more likely to search by city.
Buying another domain does not mean much unless you have it up as a live website and then you have several sites to maintain and keep updated. When I finally went with Strider, I dropped the FSN and another that was not ecommerce and just worked more on the content of that site. Even though the domain name is my business name, people find me using city searches because of the content within the pages of the site.
Does any of that make sense to you? Maybe Ryan will pipe in with a better explanation.
The answer to this question depends a little on whether you're starting from scratch or dealing with established domains. Here are some factors to consider:
1) Google has greatly reduced the impact of exact match domains (EMDs) there the search phrase is in the domain.
2) Google has greatly increased the impact of having a solidly established brand.
3) Operating multiple websites for one flower shop is a bad idea 90% of the time. It creates confusion as Google is looking for one domain to match one business. If there are two similar sites Google has less confidence in the answer and will give preference to businesses with clearer confidence signals.
4) Google rarely ranks two sites from the same company in the same results page, so you're just competing against yourself with multiple sites.
5) Multiple sites confuse your customers and weaken your branding.
6) Domain authority and trust are major ranking factors, and both rely somewhat on history. There are some potential benefits from changing your domain name, but you really need to consider the potential impact from switching from an established domain (3, 5, 10 years?) to a new domain with no history.
7) If you are consolidating your domains make sure to use a 301 redirect on all the secondary domains pointing to the primary domain. Never, ever, serve up the same site under multiple domains.
Hope that gives you a bit to reflect on
1) Google has greatly reduced the impact of exact match domains (EMDs) there the search phrase is in the domain.
2) Google has greatly increased the impact of having a solidly established brand.
3) Operating multiple websites for one flower shop is a bad idea 90% of the time. It creates confusion as Google is looking for one domain to match one business. If there are two similar sites Google has less confidence in the answer and will give preference to businesses with clearer confidence signals.
4) Google rarely ranks two sites from the same company in the same results page, so you're just competing against yourself with multiple sites.
5) Multiple sites confuse your customers and weaken your branding.
6) Domain authority and trust are major ranking factors, and both rely somewhat on history. There are some potential benefits from changing your domain name, but you really need to consider the potential impact from switching from an established domain (3, 5, 10 years?) to a new domain with no history.
7) If you are consolidating your domains make sure to use a 301 redirect on all the secondary domains pointing to the primary domain. Never, ever, serve up the same site under multiple domains.
Hope that gives you a bit to reflect on
bootcampguy
Well-Known Member
Not an expert here and [MENTION=1]RKF[/MENTION] would know the best, but I own several domains and have them all pointed to my shop's name .com. But when I search, I see that one of the generics that I own ormondbeachflowers doing better than my name. Who knows......