WFFSA unveils direct2florists.com at convention

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clay

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Aug 12, 2004
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Victoria
www.mcadamsfloral.com
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TX
Direct2florist.com Brochures available
WF&FSA has a prepared a simple brochure that introduces Direct2florist.com to retail florists. We would like the help of our members in distributing the brochures to retail florists in the U.S. and Canada.

If you would like to help, please contact Robin at [email protected] or call 888 289-3372. We need to know how many brochures you would like, where to ship them and to whose attention.

What exactly is Direct2florist.com?
• Internet Order Generator - Consumers worldwide can place orders directly with traditional local florists.
• It provides instant E-Commerce - Florists can be up and running in minutes.
• Florists get 100% Value on Every Order - Orders are not discounted. No relay fees.
• Florists have 100% Control - Each florist uploads their own products, sets their own prices and selects their own delivery area.
• Only Florists Can Take Orders - Direct2florist.com can not take an order from a consumer. Only traditional retail florists can take an order.
• It provides Improved Cash Flow - Payment received when flowers are delivered.
• Most of all, it's easy. Florists have a FREE, easy to use control panel to manage site. Assistance is readily available.
• There is Consumer Funded Promotion - Consumers are charged a nominal transaction fee. Transaction fees will be used to promote the Direct2florist.com brand. Promotion is industry directed.
• It has Low Cost & Little Risk - With an upfront payment of only $200 per year, the cost per month is less than $17. The 12 month clock starts running when the florist gets their first order.
 
We got a brochure from our local wholesaler saying that they would be putting signs on their delivery vehicles to promote it. We are probably going to give it a shot. There are a few problems and I don't think it is the be all to end all but it might be a starting place.

Bob
 
Tim -

Not sure what you mean?

Direct2Florist isn't a wire service, it's a portal of flowers offered only by local florists.

Each shop picks their own products & prices and their designs are only displayed in the areas they directly deliver to.

Each florist receives 100% of the value paid by the consumer, with the site charging the customer a service fee of around $6, which they keep.

It's meant to be a one-stop-shop for customers that want to see what's really available for delivery by local florists in a given a geographic area.

Love the Armellini truck and the newer look for the site. :)
 
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