What would you do?

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flowerknife+us

flowerknife+us

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Dec 7, 2002
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Syracuse, N.Y.
www.colemanflorist.com
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If you were the management of Teleflora.

Your goal is to set up a web sit for the membership where you have those who want a site and those who don't.

The system has to have coverage relevent and meaningfull to the consumer at large.

What segment of the flower buying public would you attempt to attract?

The system needs to be consuimer friendly while accomidating different trends in different parts of the country.

Needs to compete with all the other ordergatherers (including some of your own members).

You need a pricing structure the consumer can understand and generally reflects national pricing.

Needs to deal with varrying service fees charged by it's members.

Has to provide the ability for the members to personilize their site.

Has to provide a revenue flow while providing a better return in the end for the member.

Know that people will complain no matter what you do.


So- what IS your solution?
 
Simple, don't have a web site from teleflora or FTD. Build your own to capture those orders directly. You put the price you want, the delivery fee you want and market your name to your potential customers.
Also to be a credible store I would also put a picture of my store inside and out to show the consumer they are dealing with you and not a site that says they belong in that town.
Luc
 
Luc! your hit it on the Head!

Originally posted by Luc
Simple, don't have a web site from teleflora or FTD. Build your own to capture those orders directly. You put the price you want, the delivery fee you want and market your name to your potential customers.
Also to be a credible store I would also put a picture of my store inside and out to show the consumer they are dealing with you and not a site that says they belong in that town.
Luc
Click to expand...

I'm tired of the cheerleaders who got their uniforms PRESSED and CLEANED.

Knife....If your happy with the NEW LOOK..GREAT but let us others say what we will....It's not a GOOD THING to let the FOX control YOUR HOUSE.

Ever notice who makes the loudest noise when it comes to Internet Sales in regards to the Members? Those folks who have been using the TRICKS of the TRADE until the FOX caught on....

HaHaHaHaH....FTD lite...Low Carb Bucks.
 
I think he was wanting the people to see it from thje other side. Which you have to admit they have done a something that no other service has done with their site so far, even if there are some kinks in how it is done.

Our job should be to let them know that we want the kinks worked out instead of made worse.
 
The question should not be what would you do to the site if you were Tf management. The site is already working to the advantage of TF. What you should ask is what should TF management do to the site to make if fair for the florists?

First, list only the florists in a town or city that are actually located there. No also serves! List all flower shops with their zip code. No rotating, no flashing lights and no TELEPHONE NUMBERS. TF can't make any money is the customer calls.

Second, list only "paying members" if the town or city has a "paid website member. If the town has NO paid websites, every member IN THAT TOWN is listed equally and aphabetically. If one of the members in a town of all non-paying members decides to become a paying member, then that member gets exclusive listing and the other non-paying are deleted. Great incentive for the remaining florists to become "paying members".
 
Originally posted by Griff
Second, list only "paying members" if the town or city has a "paid website member. If the town has NO paid websites, every member IN THAT TOWN is listed equally and aphabetically. If one of the members in a town of all non-paying members decides to become a paying member, then that member gets exclusive listing and the other non-paying are deleted. Great incentive for the remaining florists to become "paying members".
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That's a pretty darn concise answer Griff, that's about exactly what I would like to see. I would like them to keep the deal they promised, that the order would still come to paying members and you didn't have to rely on codifications (tho I now don't think that is driving the "rotation")

I am sure *some* of this stuff is growing pains and I don't blame them for wanting to make money but I keep getting reminded that years ago FTD put out in a SEC filing that they needed to stop "migration" of orders to paying web florists (thereby away from them) which was SOOO two faced considering they were hosting 1100 florists web sites for a fee. And knowing TF is taking pages out of that play book.

Conspiracy theory? Just cuz we're paranoid don't mean they ain't out to get us. I do think they are onto a great idea, but the execution of it at this point in time is just not fair and equitable to paying members.

I am very afraid it won't last tho, this "100%" stuff, matter of fact I would bet on it.

So what do you all think is driving that rotation? I have a theory.
 
Yes, Bloomzie, there is probably alot of theories about why the rotation. The question again should be why do they need to do it at all. This website is NOT a florist directory. The consumer is going to look for a florist in the same zip code when they want to send flowers. It doesn't matter if they rotate you or hang you up by your heals. The consumer is still going with the one with the closest zip.

I also don't go with the theory that they are still trying to "get the bugs" out of the system. This site is being changed cosmetically almost daily. But the fact that the non-paying florists arel listed in towns that already have many "Paying members listed makes no sense. The non-paying florists can't be clicked, so why are there?

The faithful ones are still hoping that things will change, but as the old story goes, some animals just can't change their spots. Some of these florists are going to get hurt again and no matter what you say, they just won't believe what is right in front of them.
 
Why are they there?

Griff (and others)
Dare I say that listing non-paying florists without a phone number (actually there IS a phone number - Teleflora's!) is an extension of what Phlop tried way back. Advertising all those shops with his phone number. But that's just another quirk that people won't wake up to.

Phlop just didn't have millions to do it with or we'd all be skrude.

Sure I dare say it.
 
Oh...lets say 'bout...

Originally posted by bloomz
I am very afraid it won't last tho, this "100%" stuff, matter of fact I would bet on it.
Click to expand...

should change, ohhhh.... just before Easter or so ?
 
Ya know what I like (NOT)

HEY Johnathon (and the rest of you ??) I like that Teleflora.WEB is the Adnministrative Contact for your site, also the technical contact, and you can contact them for passwords etc...

Should take a load off your plate, nice of them, as they know how BIZZY you are filling those 100% orders...
 
Originally posted by Luc
Simple, don't have a web site from teleflora or FTD. Build your own to capture those orders directly. You put the price you want, the delivery fee you want and market your name to your potential customers.
Also to be a credible store I would also put a picture of my store inside and out to show the consumer they are dealing with you and not a site that says they belong in that town.
Luc
Click to expand...

I can do all that with their site. As well as fill the thing with my own Images.
 
Re: Oh...lets say 'bout...

Originally posted by BOSS
should change, ohhhh.... just before Easter or so ?
Click to expand...

Well, lets say it doesn't. Would you change your mind?

as for the 1.95 an its ability to generate revenue.

On a typical 50$ order they clear 1.95$

on a wire order for the same value gives them a 3.50$ on their 7% and .75$ on the sending fee. for a gross of 4.25 less a 4$ rebate for a net of .25$.

Considering so many orders are under this mythical 50$, the net would even be less. With so many rebates go to the really big senders. Could be Telefloras way of getting out from underneath the rebate syndrum?

Would it really be such a problem to fill orders at 100% vs. the current system you use to sift through the orders worth filling?
 
Send me your 1.95 Knife!

Did you get ahold of Bosses Pinconning Stuff?

I just don't get you folks who rely on a WS to run a WEB SITE for YOU...kitty replace the ki with sh if your so dog on grateful with what they do for YOU you should be rushing out and getting control of your OWN WEB SITE...PERIOD.

Your still letting the FOX control YOUR HOUSE even thou you think your getting your customers CC information on your orders via DUCK....answer me this.. you allow DUCK to transmit sensitive CC numbers to you? I would not like this as a consumer to your site.

Please tell us how those CC numbers are scrambled over the DOVE Network...???????? you don't know do you?.
 
Re: Send me your 1.95 Knife!

[iif your so dog on grateful with what they do for YOU you should be rushing out and getting control of your OWN WEB SITE...PERIOD.

Sorry Blue, this statement makes no sence. If I'm happy, why would I change?

As for the credit card info. The liability issue is with them, not me. Unlike others who run their own site. Besibes, those who have issues with using credit cards over the net will undoubtly not make a purchase -or call on the phone.
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Re: Re: Oh...lets say 'bout...

Originally posted by flowerknife+us
Well, lets say it doesn't. Would you change your mind?

as for the 1.95 an its ability to generate revenue.

On a typical 50$ order they clear 1.95$

on a wire order for the same value gives them a 3.50$ on their 7% and .75$ on the sending fee. for a gross of 4.25 less a 4$ rebate for a net of .25$.

Considering so many orders are under this mythical 50$, the net would even be less. With so many rebates go to the really big senders. Could be Telefloras way of getting out from underneath the rebate syndrum?

Would it really be such a problem to fill orders at 100% vs. the current system you use to sift through the orders worth filling?
Click to expand...

no K, it would not. As you know, I am not a member of TF, and also, as you may know, they don;t really want to talk to me anyway, hence, I am NOT completely clear on their version of the floral web.

I have read contradictory posts regarding the same, I have checked a few cities myself, and I do find what you said regarding rotation to be true.

Getting out of the "Rebate Syndrom" would be a neat concept, however, the fact that many folks do not pay their bills on time, I believe results in a positive cash flow sittuation with regard to rebates. Yes, there are those that get them every month, but there are also many that get none.

If you consider that 10% of the florists (might be 15-20%) send 90% of the orders, and that those same florists always pay on time, since most likely also clear their CCs thru the WS of choice, the balance of the remaining rebate dollars, is miniscule compared to what is sent out.

I agree, *if* the order volume is shifted to the 100% side for the long term, and that it really is like you say, then it would be a great first step to returning the control to the florists. But you have to ask yourself, WHY would they do this in the first place ? It sure ain;t charity.
 
Boss, your right about the Ifs. there are lots of them. But even Half of the "others" order volume at a 1.95$ each is more than chump change.

The other option could be a desire to maintain the traditional florist. As warm and fuzzy as that thought is.
 
Hmmm... Ponderous indeed...

Originally posted by flowerknife+us
Boss, your right about the Ifs. there are lots of them. But even Half of the "others" order volume at a 1.95$ each is more than chump change.
Click to expand...

I concur, but the key thing is, is that more than they are getting now ?? And if so, I understand, but if not, then why are they doing it ?

The other option could be a desire to maintain the traditional florist.
Click to expand...

Could also be the lead into a Monkey see, Monkey doo sittuation.

As warm and fuzzy as that thought is.
Click to expand...

Yep, like being hugged by a Grizzley perhaps ?
 
Yep...

Originally posted by flowerknife+us
I think the growth in the industry, is other companies traffic.
Click to expand...

Me TOO, and I only want MY share !

Have a DAY ! K.....
 
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