I have been told that both Interflora and Flowers Direct in the UK have verbally told members that it will be OK to reduce the stem length of roses to fit the price point as rose prices are still high.
Given the photographs show head sizes that, to me, require a long stemmed rose, this could backfire if customers see it doesn't look the same as the picture.
Nothing has been put in writing but I wondered, before I wade in, if any other florists have been told this.
Thanks
Carrie
Given the photographs show head sizes that, to me, require a long stemmed rose, this could backfire if customers see it doesn't look the same as the picture.
Nothing has been put in writing but I wondered, before I wade in, if any other florists have been told this.
Thanks
Carrie