WS business down?....

Status
Not open for further replies.
easily over 80% down on incoming and about 60% outgoing (but I gave out a bunch of Real Florists phone numbers)
 
Atta girl Rhonda.....

we purposely reduced our outgoing by freely giving out the names, and toll free numbers of shops that Sandie and I trust to take care of our own customers, as they do their own!!
I KNOW for a fact, that some of you, deliver DIRECTLY into my area...those of you that do/did, get NONE of my business, since I still honour the old traditions.
What I DID notice is that we practically wiped out incoming OG orders...it was very refreshing...they now KNOW I'm watching!
We actually grew out outgoing by maybe 16 or 17 orders over last year, AND other shops MUST have been giving out our phone# as well, since our direct AND NEW inbound orders jumped nearly 61%, while incoming wire transfer orders were off by almost 47%.
The bills are paid, the wire service account is credited, and Valentines is already 75% paid for........
 
we purposely reduced our outgoing by freely giving out the names, and toll free numbers of shops that Sandie and I trust to take care of our own customers, as they do their own!!

I see a trend and it looks great!!!!!
 
I have noticed that both in and out WS down significantly this year.

How does your compare?

Joe

Every ad I run warns consumers against them, 1-800 phone book ads, and ordering over the Internet. I tell them to Google "flower fraud" and read. In time, the consumer will learn that they need the personal relationship and the added value of a real florist. If the image isn't tainted by their bad experiences with such order takers.

Trends can sometime be alarming but what comes around goes around - look at the small pharmacy - replaced by grocery stores and large chains - now they are getting their butts kicked by mail order. Heck a pill is a pill - it dosen't matter where you get it right? Who has the lowest price?
 
Heck a pill is a pill - it dosen't matter where you get it right? Who has the lowest price?

based on this, the stand alone B&M florist shop is toast
 
Status
Not open for further replies.