Perhaps.... if this change in the weather is even true, which I doubt as order volume is king in this game, no matter where the orders come from....
Perhaps Teleflora is concerned...even though they are a private company, and since they are, we have no idea as to how many of their orders are generated by 800F... there comes a time in every business relationship, when your "partner" even though they are a competitor, becomes a threat, and the continued relationship grows into a "which is worse" scenario where you may be further ahead to sever the relationship rather than continue to expose yourself.
This whole thing could stem from the continued decline in both order volume and membership numbers.
Yesterday, I had a vendor stop by, he had a new TF directory with him (he uses it to locate florists as he sells his product to retail shops) that I laid up against the new FTD directory. The TF one was more than 1" thicker, close to 1.5". It would appear TF has a continued lead in membership numbers, and perhaps they do not need 800F nor the aggravation they may bring to the table.
There's not enough orders to go around now, and the number will continue to decline... time will tell if the industry can and will support 3 companies doing the same thing, my bet is that it will for a time, but that time is growing shorter. But alas, there is no end in sight....yet.