Forget FTD, 800-Flowers, ProFlowers--our worst enemy is ourselves.
PF exists solely because people think local florists are overpriced and under-quality. Crap like this just proves the point.
This is another reason why I personally like state certifications. This is, I'm sure, not an isolated case across any state. Large enough numbers, and it becomes a consumer protection issue.
I said this in another thread--people choose from the photo, and that's what they're expecting. If you're on the receiving end, and can't fill the order properly, you have an obligation to refuse it. This is where the middleman 800-Flowers, et al, hurt the industry. Assume for a moment the photo was on a local florist's website, but the proper flowers weren't in the cooler. Not an uncommon situation, and completely understandable. At the moment of purchase (or shortly after the order came down from the website), the florist could (and should) have called the customer and explained the situation. I've personally had very, very few people upset we don't havethe exact flowers when I explain it to them, and very many were grateful for the clarification. Direct contact with the customer is the time to find out if they ordered based on color or flower variety, and you can work out the substitution particulars there in only a few moments.
With the OGs and their ilk, there's no direct communication back to the customer from the florist. If the OG even bothers to contact the customer, they have no idea what's in the cooler. This disconnect is where reality shatters expectations, and the result is POd customers and an industry with a black eye.
PF exists solely because people think local florists are overpriced and under-quality. Crap like this just proves the point.
This is another reason why I personally like state certifications. This is, I'm sure, not an isolated case across any state. Large enough numbers, and it becomes a consumer protection issue.
I said this in another thread--people choose from the photo, and that's what they're expecting. If you're on the receiving end, and can't fill the order properly, you have an obligation to refuse it. This is where the middleman 800-Flowers, et al, hurt the industry. Assume for a moment the photo was on a local florist's website, but the proper flowers weren't in the cooler. Not an uncommon situation, and completely understandable. At the moment of purchase (or shortly after the order came down from the website), the florist could (and should) have called the customer and explained the situation. I've personally had very, very few people upset we don't havethe exact flowers when I explain it to them, and very many were grateful for the clarification. Direct contact with the customer is the time to find out if they ordered based on color or flower variety, and you can work out the substitution particulars there in only a few moments.
With the OGs and their ilk, there's no direct communication back to the customer from the florist. If the OG even bothers to contact the customer, they have no idea what's in the cooler. This disconnect is where reality shatters expectations, and the result is POd customers and an industry with a black eye.