800 "goes back to its roots"?? WTF?

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Well, As I read the article.......It tells me only one thing. We as local retail florists are going to have to step up to the bat and knock these OG's flat on their hiney. We have four weapons we can use to do this.

Weapon 1 - Absolutely TOP-Notch design - We have a huge advantage with our creativity.
Weapon 2 - Bend-over backwards cutomer service - bar none.

Weapon 3 - Flawless bookkeeping and attention to the profit margins

Weapon 4 - Absolutely drop-dead gorgeous stores and storefronts.

We can no longer try to keep up and play their game by their rules. We have to play our game....by our rules, and leave them the dregs.
 
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Sounds to me like Jim just wanted to remind everyone that he did start out as a flower shop and still does have flower shops unlike many of the other online florists. As far as I can see, there is no getting back to roots anywhere. If anything he is getting further away from roots by partnering with martha stewart and more drop ship items..
 
Lori's right, and it says they will be pushing alot of non-floral gifts. And, Rick we have one more weapon in our arsenal:
Don't fill for them. I thought I read that 9,000 member florists was a little high.
 
Well, As I read the article.......It tells me only one thing. We as local retail florists are going to have to step up to the bat and knock these OG's flat on their hiney. We have four weapons we can use to do this.

Weapon 1 - Absolutely TOP-Notch design - We have a huge advantage with our creativity.
Weapon 2 - Bend-over backwards cutomer service - bar none.

Weapon 3 - Flawless bookkeeping and attention to the profit margins

Weapon 4 - Absolutely drop-dead gorgeous stores and storefronts.

We can no longer try to keep up and play their game by their rules. We have to play our game....by our rules, and leave them the dregs.

Using those weapons is like trying to use a slingshot to stop a tank, I'd say. Unless and until real florists stop enabling OG's by filling for them and the wire services that make the OG business plan work. Course, that would involve playing "our game . . . by our rules", wouldn't it. And most florists, unfortunately, have absolutely no clue as to how to go about doing that.

Better come up with a "Plan B" or just accept the inevitable.
 
Using those weapons is like trying to use a slingshot to stop a tank, I'd say. Unless and until real florists stop enabling OG's by filling for them and the wire services that make the OG business plan work. Course, that would involve playing "our game . . . by our rules", wouldn't it. And most florists, unfortunately, have absolutely no clue as to how to go about doing that.

Better come up with a "Plan B" or just accept the inevitable.

you couldn't have said it better. Everyone who says 800flz is the lesser of the evils is wrong, filling for any og is EVIL. Period.
 
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