A Frank Discussion is needed here...

[sandytf]

Robin-I love your sight as well. Very light and clean. I like the large flower photos.

Adam-I enjoy the photos of your family on your site www.belvedereflowers.com It really makes me feel comfortable about placing an order with you.

Thom-Your site is fabulous.

There are lots of really good sites througout-I really enjoy looking at them and getting ideas. It is hard to narrow it down to the specifics, though!

 

[Tracy D'Amico]

I'll tell you what, I have gotten sooooo many compliments and remarks from Brides that say that our website is so personal because they can see the people they are talking with.

Adam-I enjoy the photos of your family on your site www.belvedereflowers.com It really makes me feel comfortable about placing an order with you.

Rhonda - put the cat & dog pics on there. Personality counts - let it shine! Personal counts - show them YOU! It's something the giant OG's can't do, and if so many of us are trying to combat them ..... shouldn't being personal be part of the equation in that process?

 

[goldfish]

Rhonda,

What do you think customers are looking for when they click on 'About Us'? I think that's more important than what any of us want you to put.

My guess would be:

• Physical address and phone numbers (Direction would be useful too)
• Hours of operation
• Delivery areas and fees

I think these basic info should go all the way to the top of the page (i.e., area people can see without scroll). I've seen a website that tells the entire life story of the owner with no address info. I don't know how many people actually read it.

If you have any credentials, they should go to the top, too. It's important. Also how many years in business.

These secondary info should follow the basic info above.

Any pictures of your store and yourself and family members are also good to post. But these should not distract the basic info.

Pay particular attention to the area which shows up without scrolling. Most web visitors do not scroll, so if you put important info (such as addresses) in the "hidden" area down the page, it can get missed.

 

[blueyedame]

Oops..I thought this was gonna be about Frank. Phillip..Ricky..Frank... Still, no clue. L O L

 

[theRKF]

Pretend you're having a conversation with someone who has just walked into the store for the first time. They ask you about the shop, how long you've been in business, what items on display ... just have a conversation with the audience.

Copywriting is difficult work - that's why we have specialists. I'm NOT good at it, I can assure you. For small businesses doing it themselves, forget that it's for the web - just tell people the information they want to hear, in your voice.

Talk it out - write out some questions and answer them out loud if you want.

Some links to help:
www.marketingwords.com
http://outspokenmedia.com/blogging/writing-tips/
http://www.searchengineguide.com/jennifer-laycock/what-my-kids-taught-me-about-blogging.php