ATT and the OG's

Our books have stayed the same size - 8 1/2 x 10 3/4. They just get thinner!
 
One more statistic regarding the state of the YP industry: Our alternative Localedge book from Hearst went from 496 yellow pages in 2009-10 to 400 pages in 2010-11 to 300 pages in 2011-12. Same geographic area. Same page size. They're really pushing their "ProAd" electronic aspect, which is very well done. A very interesting (and puzzling) change is that the white pages of their book went from 421 in 2009-10 to 389 in 2010-11 to only 68 in 2011-12! They've dropped all residential listings!
 
Tom said:
One more statistic regarding the state of the YP industry: Our alternative Localedge book from Hearst went from 496 yellow pages in 2009-10 to 400 pages in 2010-11 to 300 pages in 2011-12. Same geographic area. Same page size. They're really pushing their "ProAd" electronic aspect, which is very well done. A very interesting (and puzzling) change is that the white pages of their book went from 421 in 2009-10 to 389 in 2010-11 to only 68 in 2011-12! They've dropped all residential listings!
Click to expand...

Tom, it is probable that the reason the white pages are so far down is because so many people have gone to no land-line, just cell.
 
You must log in or register to reply here.
Top Bottom
Back