Just a quick update on the BBB:
1) Perhaps inspired by the Chicago BBB article about a jump in florist complaints, the MA/VT/ME/RI BBB sent out a press release that included a line about florist complaints increasing 67% last year. I emailed that BBB staffer requesting the raw numbers of complaints in 2010 & 2011 and surmised that an online-only florist (Flowers, LLC in Cambridge MA)or two were likely the cause of the spike.
The writer replied, but did not give me the raw numbers (even after I re-sent a request for them), so my belief now is that BBBs are looking for 'stats' just to create interest/drama for V Day. She did say she believed online-only 'florists' should be tracked in a separate category from local shops and would pass that suggestion on the BBB HQs in Washington.
2) I called Jennifer Sparks at SAF this morning with concerns that more BBBs would be sending out alarming (and less-than-truthful) press releases about florist complaints. She said she would contact the BBB headquarters in Washington to see if there was a national push to report on florists for V Day - and would encourage them to refrain from negative and unsupported numbers.
Let's hope this kind of BBB 'news' is done for the holiday. I truly hope other media folks just don't snag the negative headlines and repeat them.
1) Perhaps inspired by the Chicago BBB article about a jump in florist complaints, the MA/VT/ME/RI BBB sent out a press release that included a line about florist complaints increasing 67% last year. I emailed that BBB staffer requesting the raw numbers of complaints in 2010 & 2011 and surmised that an online-only florist (Flowers, LLC in Cambridge MA)or two were likely the cause of the spike.
The writer replied, but did not give me the raw numbers (even after I re-sent a request for them), so my belief now is that BBBs are looking for 'stats' just to create interest/drama for V Day. She did say she believed online-only 'florists' should be tracked in a separate category from local shops and would pass that suggestion on the BBB HQs in Washington.
2) I called Jennifer Sparks at SAF this morning with concerns that more BBBs would be sending out alarming (and less-than-truthful) press releases about florist complaints. She said she would contact the BBB headquarters in Washington to see if there was a national push to report on florists for V Day - and would encourage them to refrain from negative and unsupported numbers.
Let's hope this kind of BBB 'news' is done for the holiday. I truly hope other media folks just don't snag the negative headlines and repeat them.