I'm not a floral snob, but a design snob. If it looks like a commodity, it makes the artist in me me feel like a sad panda. It also makes me sad for our industry because the more florists brand what we do as special, as a commodity, jewelry and chocolate and other gifts start to look better and better to the consumer. (in my area anyway)
For me, nothing personal Mr. and Mrs. Carn, it's business.
I stick to this code in my area and for my market:
Do the opposite of the grocery stores and FTD shops.
This has made us successful. I get 20 no carns for every 1 do you have carns.
When grocery stores and FTD shops quit whoring out the carn, I'll be selling the carn.
The reason why people see the carn as crap is FTD has done an AWESOME job branding what is supposed to be a personal gift to a commodity gift. It's not cause carns are ugly, but what is represents, commodity, is ugly to me when it's supposed to be special.
The dark purple and lime green carns are very cool and sexy. I must resist the urges to go to the dark side!! lol
I'm starting to feel this way about roses too, they are so cheap and plentiful that roses are no longer special. Another issue is the wilting, roses are really getting a bad rap because all the cheap ones wilt.
Trish