Connie:
John will correct me if I'm wrong, but I think the idea of Guaranteed replacement got started with FTD, when it began promoting the 100% guarantee -- no questions asked -- within 10 days -- deal.
I remember a lot of shouting at various FTD meetings, but the bottom line was that the FTD organization prevailed, and we all, if we wanted to belong to it, had to agree to do it also. (This goes back to the days of the member owned FTD organization).
The concept was then promoted in all advertising pretty widely for several years. To tell you the truth, the majority of orders were filled with no problems or replacements required.
I don't see this type of guarantee being promoted anymore. However, now, in the consumers minds, it exists, and should be pursued if there is any hint of dissatisfaction.
Sometimes, we create a "monster" that then we have trouble getting out from under. Department stores used to give a refund or credit for merchandise returned at any time -- sometimes years after purchase. Now, it seems that they will accept a return for credit only after 30 to 90 days max. (and they don't advertise their return policy).
Maybe we all need to post in our stores, or on our websites our general replacement/return/refund policies.
Might help to clarify the issue for customers and the help!!
Regards,
Cheryl