I found this link about the 'Florasaurus': http://www.florasaurus.org/scientists-discover-florasaurus.php . Pretty well explains what is happening in the industry today. Do we [wholesale/retail florists] want to become extinct or do we want to be 'The Florasaurus.' I think this is why we have joined FlowerChat-to learn from our past mistakes, to embrace the new technologies, and most of all-to thrive and grow! I would hate to think that the demise of the wholesale trade would happen in my lifetime...