FTD $17.99 Dozen Rose Offer of V-Day

[TOTO]

Is that like the GOLDEN ARCH?

Reminds me of Mickey "D's" BRANDED Golden Arch and the DOLLAR MENU!

Watched the UNIVERSITY explain why they TESTED their own consumer's needs on the dollar menu.

Their CEO explained the problem!

Since their COSTS have risen, they were faced with a problem. Should they raise the price of the $1 cheeseburger which has two slices of cheese on it, or should they offer both?

A $1 cheeseburger, SKIMMED of 1 slice of cheese for a buck, while still offering the other choice of their cheeseburger with two slices of cheese on it at $1.19.

Seems that, the customers wound up ordering both and depending upon WHAT THEY HAD IN THEIR WALLET.

And the folks who had only ONE SLICE OF CHEESE, didn't seem to miss it at all.

What's the moral of this story?

Mikey "D's" profitability is in the SUCCESS of their FRANCHISEES!

And they spend a great deal of money on R & D to insure their success!

Failing that, the FRANCHISOR would have NO MARKET to sell their products, and the rest of that story would be HISTORY!

Which is also why, the WS's have failed in their primary mission statement and company objectives. They placed THEIR PROFITABILITY FIRST, and at the EXPENSE of the very FRANCHISESS they depend upon, not to mention their FAILURE to ask the floral consumers what they want.

In order for anyone to keep their EYES ON THE PRIZE, the minimal expectation is that, YOU KEEP YOURS EYES OPEN and LOOK PASSED YOUR OWN HORIZON!

Might also explain why Mickey "D's" sale were up over 7.5% in their last quarter and unlike the WS's and the majority of the retail floral industry.

 

[bloomz]

Interesting you would share that Toto.

Today a very astute businessman/florist and I were talking about wire services contribution to the industry. Yes I said contribution.

It was posed that - would be the industry have advanced like it has today without wire services? No one else had the wherewithal to do nationwide flower promotions.

Granted they have changed radically in the last 10 years into parasites, but they did play an important part in their time.

Just interesting I thought.

 

[BOSS]

Maybe so.....

Think I should remove it?

Maybe so.....

Naw... you keep it up there until the dieing end, that way you'll be associated with them, when the rest of us are not

 

[Mikey the Flower Guy]

Maybe so.....

Think I should remove it?

I removed all of mine......

 

[CHR]

It was posed that - would be the industry have advanced like it has today without wire services?

That would be the story of the first 85 years of WSs. The last 10, not so much.

Wouldn't call this decade anything close to advancement for the ground troops (local florists). More like devolution as these WS seek more and more ways to either 1) bypass locals with $17.99 and $19.99 drop ships or 2) force what amounts to price fixing (for both product & delivery) while harvesting 35%-45% off each order destined for local hand delivery.

WS have helped 'advance' the number of independent shops from about 30,000 to less than 20,000 in about 10 year. Don't know how much more advancement the industry can take.

 

[Mikey the Flower Guy]

WS have helped 'advance' the number of independent shops from about 30,000 to less than 20,000 in about 10 year. Don't know how much more advancement the industry can take.

Cathy...are you a carpenter??!!...you hit this smack on the head!!:yourock:

 

[BOSS]

BOSS's Quote of the day!

WS [wire services] have helped 'advance' the number of independent shops from about 30,000 to less than 20,000 in about 10 year. Don't know how much more advancement the industry can take.

I know it's early in the day...but....

 

[TOTO]

Absolutely 100% CORRECT!

That would be the story of the first 85 years of WSs. The last 10, not so much.

Wouldn't call this decade anything close to advancement for the ground troops (local florists). More like devolution as these WS seek more and more ways to either 1) bypass locals with $17.99 and $19.99 drop ships or 2) force what amounts to price fixing (for both product & delivery) while harvesting 35%-45% off each order destined for local hand delivery.

WS have helped 'advance' the number of independent shops from about 30,000 to less than 20,000 in about 10 year. Don't know how much more advancement the industry can take.

Well stated Cathy!

In fact, it was FTDS (Florist's Telegraph Delivery Service) started in 1910 by FLORISTS for FLORISTS which worked to advance the sales of our products.

Eventually, the other WANNABEES which came along in the 50's and 60's, all trying to MIMIC FTDA and mearly rode on its coat tails.

I believe the SLIDE began with the advent of the 800 FLORAL TELE BUCCANEER around 1984 and also used FTDA as their coat tails compounded by the INFAMOUS REBATE or, BUY OFF THE FTDA MEMBER ORDERS with CASH.

By 1992, FTDA members were asking: " Where's Merlin? " Of course, many of the folks asking that question were also the same ones who were more than happy to collect the rebates from the other WS's by selling out their own member owned and operated CO-OP.

Then, the worst partnership in its history came along in 2004 with a litany of lies to the members, which begot what we got now, NAUGHT!

If anyone can't see their own florist for the fleas, while still failing to accept the fact that, THE WS's ARE NOW A FLORIST'S COMPETITOR, and NOT THEIR BUSINESS PARTNER, they are living in the STATE OF DENIAL.

 

[bloomz]

I do hope nobody missed this part of my post in the heat of passion...

Granted they have changed radically in the last 10 years into parasites, but they did play an important part in their time.

Just interesting I thought.

and Boss, I still believe in using them...even a prostitute has legitimate uses.

I do manage to divert a few orders (table scraps) away from them to me, and I'm just fine with that.

 

[BOSS]

and Boss, I still believe in using them...even a prostitute has legitimate uses.

Nope Jon, I did not miss it...

I tend to disagree with the profession of prostitution, and I think you have the "use" mixed up a little bit.

The wire services are not the prostitutes, they are the Pimp's, and you're the one prostituting yourself. Remember, it's the prostitute that get's paid, and the Pimp that makes the money, I'd bet that FTD and TF pay you more than you pay them.

I'm just say'n...

 

[LJVF]

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