That is true tulip. But I can tell you that most of the orders we get for merc-out are orders we would have never have gotten in the first place if it weren't for a strong search presence.
For instance, during *the week* of mother's day we ranked 3rd for the keyphrase "mothers day flowers" in Google organically (the site is currently 10th in sleepmode until next year). We got 10,000 hits in 4 days and did a lot of orders. These are orders I would have never gotten if I wasn't in the right spot at the right time.
But I understand your point as it relates to my local customers. All the messed up orders came from customers who were say....for example: in New York sending to New York....and I'm in California.
For instance, during *the week* of mother's day we ranked 3rd for the keyphrase "mothers day flowers" in Google organically (the site is currently 10th in sleepmode until next year). We got 10,000 hits in 4 days and did a lot of orders. These are orders I would have never gotten if I wasn't in the right spot at the right time.
But I understand your point as it relates to my local customers. All the messed up orders came from customers who were say....for example: in New York sending to New York....and I'm in California.