Ftd Q3

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Part of the mystery of why Soenen's bearish while McCann's bullish on Mother's Day volume may be solved.

Did anyone notice that Flowers Sent Today/Blooms USA is now almost entirely 1-800-Flowers products?

Remember when Soenen talked about the money loser bucket? With FST's huge rebates, FST surely had to fit into that category. The question is - did FST split due to the Merc unreliability from V-Day or because 1-800 is coughing up even more that FTD? My guess is it's the $$$.

So FTD's voume will be down but they may be more profitable by losing an OG. Sounds like the rest of us, too. ;)
 
Cathy, now that you mention it, we stopped getting FST orders a little while back. We are not 1800 but we used to get a fair # of orders from them through FTD. The interesting thing is, I think all their yellow page ads say FTD's #1 sender. Unfortunately for them, it's not that easy to change the phone book once it's out.
 
CHR said:
Part of the mystery of why Soenen's bearish while McCann's bullish on Mother's Day volume may be solved.

Did anyone notice that Flowers Sent Today/Blooms USA is now almost entirely 1-800-Flowers products?

Remember when Soenen talked about the money loser bucket? With FST's huge rebates, FST surely had to fit into that category. The question is - did FST split due to the Merc unreliability from V-Day or because 1-800 is coughing up even more that FTD? My guess is it's the $$$.

So FTD's voume will be down but they may be more profitable by losing an OG. Sounds like the rest of us, too. ;)
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It is probably due to the money... However, 800-flowers now offers websites.. they are more affordable than TF or FTD and the 800-flowers arrangements sell better than anything FTD or TF has to offer. People love 800-flowers arrangements. I sell their arrangements in my shop to my own customers. Their containers are affordable and in small case packs or readily available at the wholesaler. They use flowers that are always available and saleable. They may be some kind of enemy but I must say they are great at marketing....
 
From the Motley Fool. Seems to confirm what Cathy says:

"Focusing on its domestic performance, the results weren't nearly as rosy. Its consumer segment increased revenues by 6%, but its florist segment reported a decrease in revenues of 7%. Management pointed to a large contract that was not renewed as the primary culprit for the decrease. However, I would bet increased competition from 1-800-Flowers (Nasdaq: FLWS) is playing a significant role in FTD's withering floral sales"
 
Bigted said:
From the Motley Fool. Seems to confirm what Cathy says:

"Focusing on its domestic performance, the results weren't nearly as rosy. Its consumer segment increased revenues by 6%, but its florist segment reported a decrease in revenues of 7%. Management pointed to a large contract that was not renewed as the primary culprit for the decrease. However, I would bet increased competition from 1-800-Flowers (Nasdaq: FLWS) is playing a significant role in FTD's withering floral sales"
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1-800's press release yesterday confirms it, too:

BloomNet Exceeds Customer Expectations at Mother’s Day
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CARLE PLACE, N.Y.--(BUSINESS WIRE)--BloomNet®, a preferred wire service provider and single destination for products and services for retail Florists worldwide, and wholly-owned subsidiary of 1-800-FLOWERS.COM (NASDAQ: FLWS), had its most successful Mother’s Day holiday ever supporting the network of more than 9,000 BloomNet Professional Florists.

With the number of BloomNet retail florists and National Accounts continuing to increase, BloomNet significantly increased the volume of florist-to-florist orders being sent through the BloomLink network. “Our commitment toward providing quality, value and service was truly realized at BloomNet this Mother’s Day holiday. The teamwork and collective efforts of both our select network of BloomNet professional florists and the BloomNet team allowed us to increase the volume of orders sent through the BloomLink network and achieve our best customer service performance metrics for any holiday period to date. In all my years in the floral industry, I have never seen a team work harder and better together to exceed our customers’ expectations,” said Mark Nance, President of BloomNet.

BloomNet Customer Service significantly reduced the abandon rate for calls compared with the Valentine’s Day holiday. Moreover, two-thirds of all BloomNet Florists immediately reached a Customer Service Agent without experiencing a wait time, making this Mother’s Day the most successful holiday interval for managed call volume. Blooms Today™, one of BloomNet’s largest National Accounts, utilized the BloomLink network to send a majority of their order volume this Mother’s Day holiday. Don Mayer, President of Blooms Today™, said, “The level of support, responsiveness, and dedication provided by BloomNet completely surpassed our expectations. BloomNet went above and beyond the level of service we anticipated. Their support is second to none.”

Among the customer service efforts taken to support BloomNet Florists for the Mother’s Day holiday was to provide additional holiday training, distribution of holiday preparedness checklists and advance pre-holiday communication to BloomNet Florists.

In addition, two new technology initiatives were launched before the Mother’s Day holiday. BloomNet’s Directory Online, the industry’s first and only online directory, allows BloomNet Florists to search and send orders to the best qualified florist, faster than ever before, while the new BloomLink Self-Suspend feature allows BloomNet Florists the ability to self-manage order volume and elect to stop receiving orders in advance of reaching capacity. These technology initiatives are just two examples of BloomNet’s firm commitment to providing BloomNet Florists with innovative and self sufficient vehicles to support their business needs and growth potential.
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Emphasis mine.
 
Ftd 3q

FTD President has got to be kidding, we are in the northeast & were up & running on Valentine's Day but FTD's computer system couldn't handle it. Orders were never sent out from their computers & if you check your log, you are probably missing orders - we certainly were, 40-50. We are seeking reimbursement from FTD but are getting the run around--so what else is new.
 
"In addition, two new technology initiatives were launched before the Mother’s Day holiday. BloomNet’s Directory Online, the industry’s first and only online directory, allows BloomNet Florists to search and send orders to the best qualified florist, faster than ever before, while the new BloomLink Self-Suspend feature allows BloomNet Florists the ability to self-manage order volume and elect to stop receiving orders in advance of reaching capacity. "

How's is this diffrent from there old directory that was online? I suppose they added a monthy fee for this new feature. I guess they have become like FTD and Teleflora to allow the florist to suspend. By no longer having to call to stop the flow of incoming orders you avoid the grief from there bloomnet consultents.
 
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