FTD Quality Star

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BOSS

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Oct 31, 2002
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Along with the other TAX program for 2 hour rejections...

Florists Get Ranked, Pay Fees, Based on Rejected FTD Orders

Concern about late deliveries and poor quality product has prompted FTD to launch two new initiatives, one that ranks florists based on rejected and refunded orders and another that charges a fee for orders not rejected in a timely fashion.



The Quality Star Program will monitor and evaluate a shop's rejected orders and refunds and divide that dollar value by the total volume of orders filled to come up with a "star quality rating," according to John Higginson, vice president of Mercury Technology. Retailers ranking in the top-third of FTD florists will receive a "quality star," which will be indicated in the member statement, as well as how they are ranked relative to FTD florists overall.


Higginson says the program, set to launch later this summer, is designed to give retailers an opportunity to see how their shop is performing compared to others in the industry. "They can see how well they're doing and what changes they want to make," he says.


The initiative that's creating even greater "buzz" in the industry, because it directly impacts a shop owner's wallet, is the Delayed Response Program, launched June 1, in which FTD will assess penalties on behalf of the sending florist for orders not rejected or fulfilled in a timely matter.


"Thousands and thousands of orders are rejected after the holiday," says George Kanganis, executive vice president of sales at FTD. "A lot of florists never do it, they work hard to [respond right away and either fill or reject orders]. But many florists hold onto the order and then reject it when it's too late for another florist to fill the order on time.


For instance, during Valentine's Day 2008, 459 FTD orders went undelivered until after Valentine's Day, according to Kanganis. "That's what motivates this," he adds. "If you can't handle the order, just tell us, there are people who can."
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It appears that you will be the only one that knows your rating (besides FTD.coN of course), as it will only be on your statement, so other florists will not see your rating....

 
What a crock of bull!

Why are you guys still FTD?????

Along with the other TAX program for 2 hour rejections...

Florists Get Ranked, Pay Fees, Based on Rejected FTD Orders

Concern about late deliveries and poor quality product has prompted FTD to launch two new initiatives, one that ranks florists based on rejected and refunded orders and another that charges a fee for orders not rejected in a timely fashion.

What happen to those orders that are below minimum that FTD.com sends or their direct ship orders left ona doorstep to freeze in the winter time?



For instance, during Valentine's Day 2008, 459 FTD orders went undelivered until after Valentine's Day, according to Kanganis. "That's what motivates this," he adds. "If you can't handle the order, just tell us, there are people who can."

They say 459 orders, How many of those are last minute orders, below minimums, wrong addresses, etc etc. It seems they are quick to blame the florists but they have a big problem looking at themselves for some of the problems they create themselves.


There is no where I read that the rejection money is going ot the filing florist? If their is only one FTD florist in one town and they reject it, how are they going to get it filled?

Luc
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It appears that you will be the only one that knows your rating (besides FTD.coN of course), as it will only be on your statement, so other florists will not see your rating....

 
The simple problem is FTD has created a monster with .com and they don't know how to control it.

Spoke with my rep yesterday about this rejection 'star' program. He had no idea what I was talking about. Really. Today, I'm going to send HIM the slimcast message.
He also explained to me again why I keep getting orders for non-codifed items. He told me .com has no way of regulating that. If .com sends an order to a shop for a specific item and it gets rejected, 'the system' automatically keeps sending the order, without checking codification.

My rep did admit there were bugs in the system (ya think??)

He did say that there are too many shops that don't know how to use 'their system'. Hmmm, who's signing all these shops up? No different than hiring an employee, you need to train them. FTD fails miserably at this.
 
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The simple problem is FTD has created a monster with .com and they don't know how to control it.

Spoke with my rep yesterday about this rejection 'star' program. He had no idea what I was talking about. Really. Today, I'm going to send HIM the slimcast message.
He also explained to me again why I keep getting orders for non-codifed items. He told me .com has no way of regulating that. If .com sends an order to a shop for a specific item and it gets rejected, 'the system' automatically keeps sending the order, without checking codification.

My rep did admit there were bugs in the system (ya think??)

He did say that there are too many shops that don't know how to use 'their system'. Hmmm, who's signing all these shops up? No different than hiring an employee, you need to train them. FTD fails miserably at this.


The reason you get orders for items you are not codified for, is that FTD.COM is the sender of all their affiliate partner orders. So lets say Waltmart.Com gets an order it flows into the system titled as FTD.COM and it only transmits what has been selected. There never was an human to make sure that the item being selected is actually available in the location it's being sent. FTD.COM rotates order to those in their system.

They want you the filler to do their work by rejecting quickly so that they can then redirect the order to some other florist. It's a great system. Everyone makes money except the shop who is going to perform all the work of making the customer happy.
 
I think this quality star part of this is a very bad idea and totally bogus.
 
Every item from every catolog from every POS.

The problem they have always refused to deal with, especially on the Major Floral Holidays, is over the fact that, they offer TOO MANY SELECTIONS with TOO MANY RECIPES with TOO MANY VARIABLES to the consumers at TOO MANY POSs.

Add to that, the fact that, they allow the LAST MINUTE CUSTOMERS who are TOO LATE, to infiltrate their system and from any of their POSs, place those orders, and expect a miracle to happen at the filling florist's end.

I vividly remember back in 1997 and after having stocked C1 through C7 and filling them with flowers and thinking that, well we're all set now and ready to go when the last minute DOT.CON crowd hits us.

So, it's December 18th, and the orders coming in from DOT.CON were for EVERYTHING OTHER THAN the C1 through C7. Many of their orders were for the CANDY CANE LANE bouquet at a price point of $29.99. I also think that was the year of the NUTCRACKER which we deemed as A MUMMY in a sarcophagus.

Rock Davis was the Head Honcho out in Downer's Grove and in charge of DOT.CON and Marketplace.

So I called Rock and asked him what was going on out there and why are we getting DOT.CON orders for EVERYTHING other than what we stocked and made and YOU EXPECTED US TO BUY?

He answer was; Well the consumers like the CANDY CANE LANE and they like the price point of $29.99.

OK then, why didn't you BRAINIACS make that the C1 then, and why are you letting YOUR CUSTOMERS pick anything they want from your CHRISTMAS CATALOG with over 80 items shown rather than LIMITING your selections to the C1 through C7?

Well, and after so many of their florists were left with UNSOLD HOLIDAY BRANDED not to mention the fact that, they lost the labor and the flowers which were in them, they wondered why, florists DID NOT ORDER their Holiday Branded for the following year?

Now, LET MEE SEE HEAR Andy?

Could it be that, YOU and YOUR POSs can't even FEATURE and FOCUS on the very products YOU EXPECTED US TO BUY?

Even RESTAURANTS and at PEAK HOLIDAY PERIODS offer their customers a LIMITED HOLIDAY MENU SELECTION.

And when those better Restaurants are BOOKED with advance reservations, you either accept a later seating or try and find another restaurant where the food may not be as good, but you can get in.

This program just puts more pressure on the filling shops, especially during PEAK PERIODS, and in order to force them to act in a timely fashion and try to TRIAGE OUT the JUNK ORDERS which should've never gotten into their system to begin with.

The sad part is in the fact that, those shops are not paid for the time they are forced to waste, after which, they get FINED when they fail to PRIORITIZE incoming junk and place that ahead of the needs of their own customers along with their 100% SALES and 100% $ERVICE CHARGES.

I've always stated that, 99.9% of all Wire Order Problems and Complaints BEGIN AT THE POS.

Since they REFUSE to deal with that reality, their only other option is to MAKE MORE WORK at the filling side of the spectrum.

To suggest that, IF YOU CAN'T DOO IT, there is another shop who will, is a warm and fuzzy PIPE DREAM, especially when the JUNK ORDER is D.O.A. anyway.
 
I think this quality star part of this is a very bad idea and totally bogus.
Ummm.... let me guess... it may have something to do with your REJ rate of .CON orders. :rolleyes:

There are a whole lot of ways FTD could rate florists, but only 1 really matters to them: that they get their orders out with the least amount of resistance/problems.

That's why the stars are for internal use only, and not promoted to consumers. See... if the stars were shown to flower buyers, then FTD would actually be helping them make purchasing decisions and bypass FTD.

Of course, you know what's coming once the star system's in place - tiered fees and another set of carrots and sticks.
 
Ummm.... let me guess... it may have something to do with your REJ rate of .CON orders. :rolleyes:

There are a whole lot of ways FTD could rate florists, but only 1 really matters to them: that they get their orders out with the least amount of resistance/problems.

That's why the stars are for internal use only, and not promoted to consumers. See... if the stars were shown to flower buyers, then FTD would actually be helping them make purchasing decisions and bypass FTD.

Of course, you know what's coming once the star system's in place - tiered fees and another set of carrots and sticks.


why are you a member?
 
We're not. I track this stuff since the WSs have a way of following the latest guys' moves.

Think about every new fee/program introduced by a WS. How long does it usually take the others to adopt them, too.

Let's add up the list of fees that have been invented over the last 10-15 years:
Toll-free number listing fees
'Receiving' fees
Unequal Sending Fees
Quality Assurance fee
Directory Fee

The Big 3 all have these in place in one form or another.

The potential income to WSs from the Rejected Order fee and Star program make those other fees look like a pittance.

As far as WSs go, I'm only in to be able to get our customers' orders delivered to distant locations. As my favorite shops in a market drop out of WSs, being a member of one of the big three makes less and less sense.
 
I really do not care how FTD rates me if they send us junk orders we will reject them we like CHR we belong because we wire out far to many orders makeing calling out impractical. But those numbers continue to drop as more customers go direct with the florist on out of town orders at same time our web orders both locally and from out of town are increasing and at some point the need for a wire service will go away other then brand recognition and that is were we independant florist don't have a plan
 
BOSS's Quote of the day!!

As my favorite shops in a market drop out of WSs, being a member of one of the big three makes less and less sense.
And there you have it...this trend will continue.

I feel warm and fuzzy all over;)
 
We're not. I track this stuff since the WSs have a way of following the latest guys' moves.

Think about every new fee/program introduced by a WS. How long does it usually take the others to adopt them, too.

Let's add up the list of fees that have been invented over the last 10-15 years:
Toll-free number listing fees
'Receiving' fees
Unequal Sending Fees
Quality Assurance fee
Directory Fee

The Big 3 all have these in place in one form or another.

The potential income to WSs from the Rejected Order fee and Star program make those other fees look like a pittance.

As far as WSs go, I'm only in to be able to get our customers' orders delivered to distant locations. As my favorite shops in a market drop out of WSs, being a member of one of the big three makes less and less sense.


I nominate this as quote of the day!!!!!

and this coming from a WS filler, but I too am finding my favorites are no longer in the WS and I am having to call out direct or chance my order to a non-florist possible wannabe florist....
 
We're not. I track this stuff since the WSs have a way of following the latest guys' moves.

Think about every new fee/program introduced by a WS. How long does it usually take the others to adopt them, too.

Let's add up the list of fees that have been invented over the last 10-15 years:
Toll-free number listing fees
'Receiving' fees
Unequal Sending Fees
Quality Assurance fee
Directory Fee

The Big 3 all have these in place in one form or another.

The potential income to WSs from the Rejected Order fee and Star program make those other fees look like a pittance.

As far as WSs go, I'm only in to be able to get our customers' orders delivered to distant locations. As my favorite shops in a market drop out of WSs, being a member of one of the big three makes less and less sense.

You forgot the flowers after hours fees and all the fees related to having "our own" website.
 
I nominate this as quote of the day!!!!!

and this coming from a WS filler, but I too am finding my favorites are no longer in the WS and I am having to call out direct or chance my order to a non-florist possible wannabe florist....

I resemble that remark. Ouch!

I've been a non-florist for about 8 years now. And I'll guarantee you, you'll get more for your money in Genoa ,Il. from me than a "florist" ASBing Genoa.

But some of us non-florists don't give the 20%+rebates. That makes me a NON-ENABELER. Not a non-florist.
 
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