United Online to Purchase FTD Group
This post about the sale sort of echos my feeling about it:
FTD's profits slipped in the third quarter according to an AP report.
United ONline owns Juno.com, NetZero.com, Classmates.com and loyalty program MyPoints.Internet service provider United Online Inc. said Wednesday it will buy FTD Group Inc., a florist network and Web site operator, for approximately $456 million.
United said it will fund the transaction with available cash, notes and stock as well as term loans and a revolving credit agreement.
The acquisition will provide additional revenue and help United expand into the growing floral Internet business, the company said.
FTD shareholders will receive $7.34 in cash, 0.4087 of a share of United stock and $3.31 of United's senior secured notes due 2013 for each share they own. The terms give FTD stockholders $15.08 per share based on United's closing price of $10.83 on Tuesday.
The companies put the amount given to FTD stockholders at about $456 million, which contains $222 million in cash, 12.35 million shares of United stock and $100 million notes.
United and FTD valued the total deal at approximately $800 million, which includes FTD debt and expenses.
United said it has the option to not include the notes in the deal, instead raising the per-share amount by $2.81.
The acquisition is expected to close during the third quarter, which is subject to a financing condition and other conditions.
When the deal closes former FTD shareholders will own about 15 percent of United Online, which provides consumer Internet and media services. FTD Group will continue to run as a United subsidiary.
United also said it plans to cut its regularly quarterly dividend by 10 cents to 10 cents after the deal is complete.
This post about the sale sort of echos my feeling about it:
So what's the idea here? The announcement touts a more diversified revenue stream for UNTD?that's certainly true. It also sees an opportunity to market flowers to UNTD's customer base, which it claims has similar demographic characteristics to FTD's customers (that one is a bit strange). Altogether, it expects improved scale and that it will be accretive to earnings in 2009. If there is analogy somewhere, consider Liberty Media (NSDQ: LINTA), which has combined communications, media and various transactional business. Even still, this is a surprising buy. Basically, the company is making a big move to dilute the impact of its declining ISP business.
FTD's profits slipped in the third quarter according to an AP report.