FTD: The good, the bad, the ugly???
- Thread starter A Mood For You
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Joe Mioux
Well-Known Member
bloomzie, i am bored today and am just trying to find something to argue over. The web gift thing isn't horrible.
I suppose I could go out in the greenhouse and tell one of the staff to sit in the shop a do nothing, but what the hell. I am paying them for work.
joe
I think Bloomz is saying if the sender/customer was adamant about not buying flowers or plants and wants a gift basket.... then the choice is gift basket from his shop (30% margin) or gift basket elsewhere (0%).
OR
Order in the items and make it in the shop, and have the leftover to sell, b/c you bought a case of each gourmet item (end result probably 0% profit, unless you already regularly sell gourmet/gift baskets).
through companies like kohls and target. But how we sell most of our baskets is to large corporations for their employees or for events like the national republican convention and such.
I think, well hope anyways that some floral shop owners could look at this as adding something very good to their store. Not only being a flower shop but a gift shop also. And having no inventory and making a 30% margin is 100% profit. We have very high quality baskets, these are no "dollar store" type items.
And thank you all for your opinions involving this. Like ive stated many time this is what I'm here for :nod:
And thank you all for your opinions involving this. Like ive stated many time this is what I'm here for :nod:
Joe Mioux
Well-Known Member
If a shop wants to do this, they can go out and buy the stuff per theme of the order and do it locally.
It isn't any different than flower shops making fruit and gourmet baskets.
for those I take a 100 pct markup.
joe
Joe Mioux
Well-Known Member
oh and one other point.
the flower business is mainly based on quick turn around time.
Most of my orders come in the same day they are delivered to the recipient. Your mail order shipping might be too slow for many shops.
joe
the flower business is mainly based on quick turn around time.
Most of my orders come in the same day they are delivered to the recipient. Your mail order shipping might be too slow for many shops.
joe
My... you are in an arguing mood today. You'd better get it all out of your system before you go home to your wife. She should thank us for letting you get it all out on FC.
Joe Mioux
Well-Known Member
Ohhhhh! So that's why you're cranky. Don't complain about us PMS-ing chicks. Men with pain or an illness - waaay worse.
geez joe, not pulling any punches...Anyways a local florist will not be able to go around and get most of the specialty products we have. And I would think that they wouldnt want to have that hassle. We will have packages in the mail the same day they are ordered.
no i'm not!
joe
btw: dealing with a headache and lower back pain today, as well
I think poor Joe is cramping and his breasts are sore.....
Joe Mioux
Well-Known Member
hey, I don't mess with that girly PMS stuff, I get UMS. but today wasn't one of them. just slow and boring doing computer stuff.
joe
ugly mood swings, usually happens once a month when paying the greenhouse heating bills.
Joe Mioux
Well-Known Member
so, I can't always get all the flowers that I need for a specific flower arrangement all the time either.
florists adapt and substitute.
sorry, your package in the mail might be a day late for time sensitive purchases such as Anniversaries, Birthdays, Funerals, Weddings, etc.
You wanted someone to start answering your questions, well today was you lucky day. Everyone got bored with the WS argument that consumed most of your thread and I just brought it back around to your original post.
You have to ask yourself, do you want an honest answer or someone to say your product is just fantastic and that all flower shops will love it.
I am just giving you some other issues to think about before you start advertising this to flower shops.
joe
Mood, I will say this about Joe
You will be hard pressed to find a more astute businessperson on FlowerChat than our Joe.
There are others of course who I would regard as very astute businesspersons on FlowerChat as well.
Regarding gift/food baskets that are pre-made or purchased pre-assembled....like yousr for instance.....It has been my experience with customers that the majority of fancy gourmet type products are tossed and not eaten at all.
I know I have had far more success in creating and selling gift/food baskets composed of junk/snack foods over fancy gourmet products.
You will be hard pressed to find a more astute businessperson on FlowerChat than our Joe.
There are others of course who I would regard as very astute businesspersons on FlowerChat as well.
Regarding gift/food baskets that are pre-made or purchased pre-assembled....like yousr for instance.....It has been my experience with customers that the majority of fancy gourmet type products are tossed and not eaten at all.
I know I have had far more success in creating and selling gift/food baskets composed of junk/snack foods over fancy gourmet products.
Rick, my experience is opposite to yours. My gourmet items are very well received and are asked for in reorders.
V
Victoria......I would think that the difference in experiences is due primarily to regional tastes and preferences. As some of our South Carolina Flowerchatters can attest.....We are in the middle of "redneck central".
If you have ever heard the southern comedian Jeff Foxworthy......most of his comedy is not too far removed from truth.
If you have ever heard the southern comedian Jeff Foxworthy......most of his comedy is not too far removed from truth.
Joe Mioux
Well-Known Member
Hey, V.
What are your thoughts on this subject?
you know the basket business better than most of us here..... what say you?
joe
RC in Dayton and Cincinnati
New Member
Moody,
One possibility you might consider is contacting FTD for them to sell your products online. Whether true or not I don't know for sure, but I heard FTD is looking for partners that not only could drop ship for them but also offer items that could be integrated with local florists for same day delivery, something that might be up your alley.
Whether you could actually provide florists with your product or simply provide selling material might be a good selling point with them.
On the down side FTD probably wants to work on higher margins than 30%, maybe more like 40%.
RC
One possibility you might consider is contacting FTD for them to sell your products online. Whether true or not I don't know for sure, but I heard FTD is looking for partners that not only could drop ship for them but also offer items that could be integrated with local florists for same day delivery, something that might be up your alley.
Whether you could actually provide florists with your product or simply provide selling material might be a good selling point with them.
On the down side FTD probably wants to work on higher margins than 30%, maybe more like 40%.
RC
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