Hate Valentines Day response

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my letter

Boy I wish I had words like the KING TOTO but here's my letter which got the same cream puff answer like everyone elses.

Mr Wachsman,

RE: Why I hate Valentines Day promotion

It is really quite a shame that your latest contest on "Why I hate Valentines Day" has to denigrate any other product. Your advertising agency is certainly lacking in creativity and ingenuity when it can not create a promotion that spotlights your products without using the tired old concept of comparing other products in a negative light to sell your own.

I as a professional florist, have purchased and promoted your products as a nice complimentary addition to a beautiful gift of flowers.
However, I will no longer buy or promote those products that are promoted by a company that chooses to use flowers in a negative light.

 
Re: More on Amarula Cream negative advertising.

Well kids, I DOO BELIEVE that WEE GOTS their attention. Send some email yourself regarding POSITIVE versus NEGATIVE advertising in their future. Here's Sean's answer to MEE!

John:

Thank you for reaching out to me to voice your opinion of the Amarula Cream Liqueur "I Hate Valentine's Day" contest. As I've told several of your other colleagues, it was not our intention to offend you or anyone else in the floral industry. Rather, we intended to take a light-hearted approach to the holiday and express our belief that people should love year round rather than one day a year. We've actually had some of your colleagues enter the contest.

As a male, I would agree with your assessment that men are the biggest procrastinators on the planet, especially when it comes to showing their love and affection for their sweetheart on any holiday, birthday or anniversary.

Please feel free to let me know if you have any other questions or concerns.

Best
Sean

My reply back to him:


[email protected]
[email protected]
[email protected]

Dear Sean:

Many of my colleagues took offense at your so called " LIGHT-HEARTED " approach to market your product for Valentine's Week, albeit at the expense of our Floral Industry. I place 100% of the blame at the feet of your ad agency.

For us REAL FLORISTS, an attack on our industry seems to be an annual event, much like the Swallows returning to Capistrano.

Thank you for your reply and we can only hope that, in the future, your ad agency tries to focus on the POSITIVE thoughts which surround each and every holiday that we celebrate to include Valentine's Day.

In the case of Valentine's Day, or Saint Valentine's Day, I won't take your time up discussing the legend which leads us to THE TRADITION.

Suffice it to say that, it falls into the category of LOVE STORIES along with Romeo and Juliet and Tristan and Isolt.

We REAL FLORISTS all work very hard to help make the ROMANCE HAPPEN all throughout the year, but especially on Valentine's Day.

For people who are not in our industry, they have no conception of the amount of planning, work, and tireless effort it takes, to bring HIGHLY PERISHABLE PRODUCTS from the Farms in Equador, Columbia, California, and Holland, using our CHAIN OF LIFE mechanisms.

Each single stem or bunch of 10 or 25 flowers require their own SPECIAL HANDLING to RE-HYDRATE THEM in warm water for 8 to 24 hours with floral preservatives, remove any foliage which falls below the water line, remove each THORN on a ROSE STEM by hand, harden them up in our coolers for another 24 hours, and then, ACTUALLY GET TO SELL THEM!

And unlike Amarula Cream Liqueur, our products don't have the ability to sit on our shelves for weeks or months, should we not be able to sell them on Valentine's Day due to a major snow storm.

Our products must be turned over in less than seven days in order to afford the consumer with the ability to appreciate them in their homes or offices for 10 days and up to 2 weeks to meet or exceed their expectations.

Let's agree that, in the future, the marketing of both of our products deserve better than, either one of them attacking the other, in an effort to increase their sales over the other one.

In my first email, I suggested that; Every ROMANCE needs to be both BEAUTIFUL and SWEET!

I'm going to suggest that, ROMANCE can be BEAUTIFULLY SWEET when your special person brings home FLOWERS and AMARULA CREAM LIQUEUR for Valentine's Day, or ANY DAY of the year. (or vice versa)

Yours on behalf of MY FLORAL INDUSTRY, I remain,

Sincerely,
John P Torpey
 
Unfortunately due to staffing concerns this week I've not had the opportunity to write to Sean, Owsley or Paul. I would be interested in knowing if the responses they received in their survey were responses to multiple choice questions (with the answer already provided, ie: choose from the following....) or if they were genuine open ended questions. I find it hard to believe 27% of those surveyed would come up with the same response.
 
Here's my 2 cents

Dear Mr. Wachsman:

I am appalled by your recent smear campaign for Valentine's Day. Could you not find anything good to say about your own products that you had to stoop to this level?

Shame on your company. As a respectable floral designer with a large wedding & party business, including a garden to rent for special events, be sure that I will advise all fellow designers, caterers, bartenders & restaurants to think twice about their purchases of your product.

Sincerely,

Kimberly Woertendyke AIFD
Fresno, CA
 
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