How FTD Ruined My Mother's Day

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Yes, and we had a customer who called us and ranted for several minutes on Friday because her FTD arrangement had arrived in shambles in a box, not arranged, etc., etc. We sympathized with her, telling her that we had heard similar complaints about FTD.com and similar online middlemen. Then we began to realize that she expected us to make her arrangement good. "You're FTD, aren't you? What are you going to do about this?" We explained that we were not FTD, had not been affilated with them for over a year, our shop had no responsibility for the bad shipment, but we would be glad to send another arrangement if she would like to place an order with us. I think that we finally made her understand, but she did not give us an order. I wish I'd never put that FTD sign on my door.
 
Are shoppers wising up? A couple comments left after that blog post:

FTD has been around for many decades and their “Running Delivery Man” logo is an image as burned into the American psyche as the IBM logo and McDonald’s Golden Arches.

FTD used to be a network of local florists across the nation that guaranteed a certain level of quality so the roses you saw in New York were the same that would be delivered in Iowa.

When we saw the flowers were not being locally created and delivered in Iowa — but were instead being SHIPPED via DHL by FTD — we felt a little sick because we knew flowers would not do well in transit like that and would likely arrive old and damaged, but FTD already had our money and had — so we thought — already shipped our order and so we just decided to go with it.

What a pack of trouble that misplaced faith turned out to be in the end!

It seems that FTD is trying to live off their past reputation for speedy delivery, when nothing could be farther from the truth.
 
More dot com madness

I just came in, and we probably have 100 orders for delivery today from the wire services and various order gatherers (especially just flowers). They all know we don't deliver on Sunday. I guess they are hoping that if they send out a million orders, at least some will be delivered.

We will be way too busy to reject these today. That means 100 people get not flowers and may not order flowers again because of their experience. It's not a good feeling to sit here and watch the deliberate destruction of such a great industry.
 
On Thursday, I was supposed to receive a Priority 1 FedEx shipment of roses. The order was through my local wholesaler who had his broker in Miami direct ship to me. Local wholesaler absorbed the cost of FedEx charges.

The flowers arrived at 3:30 pm and they were hot.

The variety is Sterling Silver and they blew open before we could deliver them. So we had to sub with various pink roses.

Assuming delivery of product..........

I can not understand how most FTD-drop-shipped flower bouquets will be any good given the temperatures across most of the U.S. this weekend.

Let's refer back to Valentine Day, and the infamous frozen roses!

Christmas drop ship issues? yea.

The missing link in this drop ship business is adequate temperature control while enroute via Fedex, ups, dhl and others.

Again this assumes the flowers are even on a delivery truck!

Joe
 
Golden Marketing Opportunity, I'd say! "]

I just came in, and we probably have 100 orders for delivery today from the wire services and various order gatherers (especially just flowers). They all know we don't deliver on Sunday. I guess they are hoping that if they send out a million orders, at least some will be delivered.

We will be way too busy to reject these today. That means 100 people get not flowers and may not order flowers again because of their experience. It's not a good feeling to sit here and watch the deliberate destruction of such a great industry.

I'd have to do a mailing after the Holiday to all of those recipients who were victimized by the SKIMMERS and explain to them, just why they never got their Mother's Day Floral Gift.

I would go on to say that, in the future, it would be in their best interests to tell the sender to call your shop or visit your website, when they need REAL FLOWERS from a REAL FLORIST!

After which, I would go on to offer them a future in store discount coupon of $5.00 if they would fill out your enclosed postcard indicating the name and address of that sender so that, you could mail them a $5.00 future discount coupon as well.

Might as well turn that list of names into a future marketing opportunity for your shop.

Lastly, and in light of this newer version of a DROP SHIPPED BOX OF JUNK which started out looking like a floral arrangement, that company is out of control now.

Not only have they EXCLUDED THEIR FLORISTS from the CONSUMER FLORAL PURCHASE EQUATION, they are now DESTROYING what little reputation DA BRAND may have had left by their continued BAIT & SWITCH TACTICS.

In addition, those floral customers, having had a really bad floral purchase experience by using DA BRAND and these SKIMMERS, may never view flowers as a viable gift in their futures as well.

Sure, DA BRAND is still trying to ride the wave by coat tailing what WEE REAL FLORISTS did well in the past, but they are in the process of KILLING THE GEESE which laid all of those Golden Eggs!

We had better join forces soon and as INDEPENDENT FLORISTS by embarking on a serious campaign to educate and inform the MEDIA and the CONSUMERS regarding the SCAMS of DA MIDDLEMEN and DROP SHIPPERS and explain to all of them that, WHEN THEY NEED REAL FLOWERS, they NEED TO USE A REAL FLORIST!
 
I just came in, and we probably have 100 orders for delivery today from the wire services and various order gatherers (especially just flowers). They all know we don't deliver on Sunday. I guess they are hoping that if they send out a million orders, at least some will be delivered.

We will be way too busy to reject these today. That means 100 people get not flowers and may not order flowers again because of their experience. It's not a good feeling to sit here and watch the deliberate destruction of such a great industry.

Ted, this IS a great opportunity, to market to those "recipients" of all those non deliveries, as TOTO has suggested!!
As an FTD member, I have literally stripped every reference to FTD from my shop, correspondence, literature, business cards, and 'We're delivering flowers" vehicle cards, and my lazy ass hasn't yet switched my vehicle plates...which will be the final nail!
HQ is indeed out of control, they are even not corresponding with each other..I have several internal ask/answers that reflects that they are out of control internally!!
This is clear evidence that FTD has lost direction....staff are frustrated, customers are angry, the blogs are full of anti FTD sentiment, and there are dark clouds in the horizon......
 
On Thursday, I was supposed to receive a Priority 1 FedEx shipment of roses. The order was through my local wholesaler who had his broker in Miami direct ship to me. Local wholesaler absorbed the cost of FedEx charges.

The flowers arrived at 3:30 pm and they were hot.

The variety is Sterling Silver and they blew open before we could deliver them. So we had to sub with various pink roses.

Assuming delivery of product..........

I can not understand how most FTD-drop-shipped flower bouquets will be any good given the temperatures across most of the U.S. this weekend.

Let's refer back to Valentine Day, and the infamous frozen roses!

Christmas drop ship issues? yea.

The missing link in this drop ship business is adequate temperature control while enroute via Fedex, ups, dhl and others.

Again this assumes the flowers are even on a delivery truck!

Joe



Do you know that the delivery trucks are packed the night before for the route the next day. So if it is 100 degrees overnight in the truck. The flowers sit in that. The drivers all come in to a packed truck with a manifest for deliveries. Imagine if we packed our trucks tha night before!!!!! HA!!!!
 
Do you know that the delivery trucks are packed the night before for the route the next day. So if it is 100 degrees overnight in the truck. The flowers sit in that. The drivers all come in to a packed truck with a manifest for deliveries. Imagine if we packed our trucks tha night before!!!!! HA!!!!

Lori, thank you for re-affirming my point!

No generic overnight delivery system is going to work better than you or I for quality on time deliveries.

Joe
 
Lori, thank you for re-affirming my point!

No generic overnight delivery system is going to work better than you or I for quality on time deliveries.

Joe


The questions I have on my mind is:
Do most people really care about the quality or are they more concerned with price???
Are they just glad to get the gift done and over with without leaving their computer screen?
Are this many people just not aware of how these flowers are sent or do most not care??


I am always amazed by how many of my friends will tell me how beautiful my flowers are and how long they last and I see a stop and shop bouquet in their houses and they say, Oh I was there and I picked them up. I felt like some flowers, but they aren't as nice as yours and they don't last.


DUH!!!!!


no kidding you don't say. So why buy them??? The answers they were cheap and they filled the purpose of the moment.... I got what I needed out of them... They cheered me up for a couple of days......blah, blah, blah....


These are my own friends...the ones who come to my shop and hang around a see how hard I work and what kind of time I put in to make sure my flowers are perfect and beautiful, so what should we think about the average flower buyer????
 
These are my own friends...the ones who come to my shop and hang around a see how hard I work and what kind of time I put in to make sure my flowers are perfect and beautiful, so what should we think about the average flower buyer????

is STUPID the right answer??....is this a test??
 
I just came in, and we probably have 100 orders for delivery today from the wire services and various order gatherers (especially just flowers). They all know we don't deliver on Sunday. I guess they are hoping that if they send out a million orders, at least some will be delivered.

We will be way too busy to reject these today. That means 100 people get not flowers and may not order flowers again because of their experience. It's not a good feeling to sit here and watch the deliberate destruction of such a great industry.

Am I reading this right. You had 100 orders on sunday from ws. Why did you leave the Dove or merc on?

When you say "you will be way to busy to reject these today" Is that really the senders fault or the shop that isn't going to have the time to reject them.

I will appoligise if I am reading this wrong but something is very wrong in your shop if I am reading this right.
 
Am I reading this right. You had 100 orders on sunday from ws. Why did you leave the Dove or merc on?

When you say "you will be way to busy to reject these today" Is that really the senders fault or the shop that isn't going to have the time to reject them.

I will appoligise if I am reading this wrong but something is very wrong in your shop if I am reading this right.

Eric...most shop owners are very proud to openly state that they DO NOT TURN the Merc/Duck off...few expect that many orders to pour in at ANY time, let alone on the day of.....
Cut Ted some slack......
 
I have no problem cutting him slack. However he does list in most cities in the area so of course he would be the goto florist.

It seems a little weird to hear that happening unless there was a glitch in the sending side. I did recieve a late order on Saturday from "From you flowers" but didn't see any activity on the dove all day today.

I guess I am just trying to understand

A normal shop would not try to send anything on sunday so why bother keeping the system on sunday or saturday night for incoming orders? The only reason would be for recieving orders from OG.
 
If you have a WS-hosted website, you have to leave your Merc or Dove on to receive your own customers' orders. It's a double-edge sword.

Florists will always be given the blame by a WS - and never the fame for doing a good job.

The system is top-down, screwed up and wants nothing to do with honest two-way communication.
 
email I got today:

[FONT=times new roman, new york, times, serif]
[FONT=times new roman, new york, times, serif]Thank you so much, I ordered a birthday bundle through 1800flowers.com on the morning of May 3rd for my mother to be delivered on the 4th of May, they called me at 8:02pm on the 4th and said they didn't deliver because of a "flat tire and I could get a refund", I called and told them I wanted it delivered the next day and was promised it would be delivered in the a.m. on the 5th, it wasn't and I didn't get a call, I called 800flowers and told them, they said they would refund my money, I said my mom is 72 years old and I am 2400 miles away so I wanted the birthday bundle (cake made of flowers, balloon, teddy bear and candy) delivered Monday the 7th, they said they would do it and credited my account the delivery charge because of the problem. Monday the florist finally deliver a partial bundle (the flower cake that was made on Thursday minus the flowers that had turned brown, the balloon and the teddy bear, BUT NO CANDY), I emailed 1800flowers.com and they said they were sorry the candy was not delivered, but did not offer to have it delivered and did not offer any type of reason for it (so much for 100% satisfaction guarantee offer). So I really am thankful for you delivering what I ordered when I wanted it delivered. I just wanted you to know how much it means to me. [/FONT]
[FONT=times new roman, new york, times, serif] [/FONT]
[FONT=times new roman, new york, times, serif]Thank you again, [/FONT]
[/FONT]
 
If you have a WS-hosted website, you have to leave your Merc or Dove on to receive your own customers' orders.

.


Not sure with Dove, but with mercury you can suspend FTD orders and still receive your own web orders over mercury.
 
Florists will always be given the blame by a WS - and never the fame for doing a good job.

The system is top-down, screwed up and wants nothing to do with honest two-way communication.

My worry is that as with our case, the customers are blaming real florists in general for the screw-ups.
 
I disconnected my merc on Thursday, as we never fill any scumbag gathered from any OG , made no sense forwarding endless orders from people who never bother any other time , (they know the response) I didn't have the time to waste ,any legitamate florist who needed to reach us did by phone, now if only 800 SCREW THE CUSTOMER would get the message and **** off, they even prompted a call from teleflora rep who was the same thing. Other than that was a busy successful occasion.
 
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