I can't believe this, BUT...

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Joe there are 24 carnations in this arrangement, each cluster consists of 3 carnations, 8 clusters per arrangement.
 
Hi Erlene:

Thank you updating. 24 carnations @$1.50 is $36.00, plus galax, oasis, basket and design time.....$45.00 for that arrangement sounds about right.
 
Joe Mioux said:
Hi Erlene:

Thank you updating. 24 carnations @$1.50 is $36.00, plus galax, oasis, basket and design time.....hmmmmmm.
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Exactly. By the way, the SRP from Teleflora is over 2 years old now.
 
Wow, I wish I could get carns for .12. We can't even get that price for decent carns most of the time on flowerbuyer.

Our carns for the most part retail for $1.50 each. I would say this price is in line with costs especially with what florists have to pay in the nothern part of the country.
 
GFLORAL said:
Wow, I wish I could get carns for .12. We can't even get that price for decent carns most of the time on flowerbuyer.

Our carns for the most part retail for $1.50 each. I would say this price is in line with costs especially with what florists have to pay in the nothern part of the country.
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I think that's why some florists hate carns.....$0.12 would only get a crappy short stem standard carn if that.....we only buy selects and pay 0.37 at non holiday times.
 
Joe Mioux said:
Hi Erlene:

Thank you updating. 24 carnations @$1.50 is $36.00, plus galax, oasis, basket and design time.....$45.00 for that arrangement sounds about right.
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So if you take 20% from the $45.00 for labor that leaves you $36.00 which is the retail for the carnations. Would you not charge for the galax leaves, the basket, the oasis, the corsage tape to make the individual clusters, the card, the pick, etc? At $54.95 20% labor would be $11. I would think the remaing $8.00 would be about right.
 
OK - my turn...

12BucksFor2Dozon said:
Now, please, Philly, spare me the "if-it-was-my-site-I-would-come-punch-you-in-the-mouth" crap-ola...it's not the specific site I am focused on more the WS thievery.
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Hey knucklehead - grab a clue - clearly this is a cluster design...just look at the galax leaves! shhesh...

And, I have NEVER said "punch you in the mouth" - all I said is I would be a bit torqued off - especially if wrongly accused...

Carns for $.12??? Yea, when my grand-daddy was growin' them back in the 60's...selects mind you (none of those 'splits' your obviously referring to...)

Now, get off your 'W/S bashing soap box' and come up with a DECENT post.
Great-googly-moogly....

- H.
 
All this over one florist's pricing of one arrangement ? ? ?

UN --- BEEEE --- LEEEEEEE --- VA --- BLE ! ! !

If we're going to spend this much energy debating and arguing over this, no wonder the industry is in such a turmoil. Or, could it be that all of you guys think that this is all you've got to worry about.

Sorry. Just MHO.

OK. Out of your corners and come out swinging.
 
Erlene said:
So if you take 20% from the $45.00 for labor that leaves you $36.00 which is the retail for the carnations. Would you not charge for the galax leaves, the basket, the oasis, the corsage tape to make the individual clusters, the card, the pick, etc? At $54.95 20% labor would be $11. I would think the remaing $8.00 would be about right.
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I'm with you on this one. AFter my previous post that ended with "hmmm", I had typed just what you typed here in this quote. I just edited it for simplicity. My carnation prices fluctuate between $1.25 to $1.50.

Joe
 
hcflorist said:
All this over one florist's pricing of one arrangement ? ? ?
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No...all this over MISREPRESENTATION and stating something that is simply not true...something that's a BIG problem in the industry... And, as this post indicates, it's not just about the OG's...

But, you're right on one thing - if there is SOOO much hub-bub on this LITTLE issue, why can't we seem to get our act together and take on the REAL issues at heart??? Maybe it's because we simply do not know how to... a topic for a new thread I would imagine...

- H.
 
I think that's why some florists hate carns.....$0.12 would only get a crappy short stem standard carn if that.....we only buy selects and pay 0.37 at non holiday times.
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Not me BBJ. I hate them because FTD and their florists have turned these cookie cutter flowers into a commodity. Why would I sell something that the local grocery store sells? Why try to send the message we're all trying to send about emotion, when we are trying to push roundy moundy flowers like carns? Open any magazine at Barnes and Noble and see if you can find the typical roundy moundy flowers.

A shout out to all florists: EVOLVE!

I think florists who are business oriented see the flower as a commodity more and those who are artists take a more emotional side and want to offer something more special and not so cookie cutter. The "State of the Industry" article Cathy posted talked about selling an emotion and get away from the commodity. When florists do the same ol thing roundy moundy traditional flowers, customers are starting to perceive that as a commodity and not an emotional, in general and IMO.

When people see your arrangements at the hospital, do they know which florist it came from or does it look the same as the others in the room? If the only difference the customers can tell is the price, then you've lost to the big box companies. I preach to my two designers that we are offering something unique and when we walk through one of our local hospitals, people look and they take notice. This is our industries greatest advertisement and brings instant creditability, but yet most florists miss the boat on this point. And it is these florists, imo, that help cut the nose of our industry to spite our face. BUT the paradox is, for ALL to be different is to then to ALL be the same.

There is a hair shampoo commercial... her hair looks great, and they ask you did she use the $50 bottle of shampoo or the $5 one? Their punch line is, if you can't tell, we can't tell either. In other words, if it looks the same as the grocery store, why would a customer pay more for yours? Sure there will be the loyal customer who loves the special attention and customer service, but look our big box rivals, their customer service is crud, but yet they grow and grow and continue to take our piece of the pie.

In our industry if we keep seeing florists offering the same "commodity type" flowers as the grocery stores/big box then it is my opinion, that we will continue to see declines in the over all revenue of real florists.
 
Ya know all these post about whats wrong and why not have got me thinking....

Why not have a tupperware type party for consumers with flowers? Invite them to your shops and educate them have them all bring a vase, put out wine and cheese let them buy the stems and go home with the flowers. Teach them the design but send them off with the flowers in a bouquet for less mess and they can recreate the arrangment at home.

IMO you all need to put the flowers in the consumers faces, not brochures, but the real genuine flowers. Not only that, don't offer the basics (carns, poms etc) have the novelties (hydrangeas, mini callas, birds etc.). Target an upscale market and reel them in and then sell them on a standing order basis.

Doing things the same way you've always done them will give you the same results. Change it up!
Have your drivers have buckets of flowers buy the stem when they make deliveries, let the hospital, office people know that they can create there own bouquets. It will work till you get thrown out :boggles:

There are so many things that can be done that won't get riddled with beauracratic bs (like the mass corporates) that a small shop can do. It takes effort and it is work but you can increase your business if you take the flowers to the people.
 
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