Only time will tell if selling down hurts business. It's a brand new strategy and will have much more time to tweak it.
How about this, pick a few items off the site that are $25.00 to $30.00 and tell me what you would fill it for. And if you saw that a consumer lowered the price by $5.00 ask yourself if you could fill it for $5.00 less?
Three answers to the above:
1) Yes or No, When you send an order TO A filling shop, Does the total amount YOU send INCLUDE a sufficient amount for delivery?
That all depends on who is getting the order and what it's for? We think most of our items above the price of $39.99 are fillable. I have been out of the business for four years, after VD, we will be tweaking the prices, our goal is to not be a discounter, but may have to offer two or three clower end models to compete with pro flowers and fyf flowers.
2. If you do NOT INCLUDE a sufficient amount for delivery, How do you transmit the dollars for the FILLING florist to cover the costs of delivery.
Every shop has a way of configuring how much they should charge for delivery. If we don't meet that shops requirements, just tell us so and we will find a shop that will or add on enough funds to get someone to take it. We are not putting a gun to any florists head demanding they take any size order. The choice is theirs to make on their own.
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