To your point, anyone can agree or disagree with all your statements the facts speak for themselves. we have a huge mess and you are right the middle class got heart more than anyone and this is most of us. We as an industry did survive better than most, buy being creative and offer less expensive items. WE can bet the suppermarket/boxes at their own game because we can change today if needed. Everyone needs to make their markup, let some sales leave us and capture every other one that calls or walks in. Experienced sales people and designers need to understand their job, they can come up to the standard.... listen to the customer. C