Is less choices better?
- Thread starter master J
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RC in Dayton and Cincinnati
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Margaret,
Hopefully you are talking about Oberers.com.
The short answer is I approach business differently than the rest of the industry.
RC in Dayton and Cincinnati
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To be fair to your question let me answer it this way.
If you bought all your flowers you needed for the week on Monday, you would have to project what your sales for the week might be. After your Monday's purchase, it doesn't really matter what any individual arrangement sells for. What's far more important is whether you generated enough revenue for that week to cover all your costs.
It's just a different way of looking at things, but if all goes well my way, I maximize the use of labor, while minimizing my overhead costs. all through high volume.
If you bought all your flowers you needed for the week on Monday, you would have to project what your sales for the week might be. After your Monday's purchase, it doesn't really matter what any individual arrangement sells for. What's far more important is whether you generated enough revenue for that week to cover all your costs.
It's just a different way of looking at things, but if all goes well my way, I maximize the use of labor, while minimizing my overhead costs. all through high volume.
Which is why RC is one of the sharpest folks in the biz.
$6.99 + 12.99 = $19.98 Collected
80% of $29.50 = $23.60
The difference of $3.62 is more than made up for by the wire service rebate.
So, RC sells a $6.99 bud vase and makes $3.38 profit, if we assume a $7 rebate (which I am only guessing at ... I have no idea what RC's real rebates are). That's a 48% profit on a $6.99 item.
How many florists are making 48% profit on their orders? My guess is only the ones who view this as a business
RC, great reply on the labour and product costing, too!
Ryan
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