Well, my philosophy has always been to never listen what experts have to say. :tongue:
Usually, only a few of those "experts" are truly critical thinkers. Most others are merely parroting the prevailing views in the field, just so that they won't end up having to defend their unorthodox views.
Also, we should completely ignore the "imporatance" "agreement" numbers. Those numbers are meaningless, because 'True or False' is not determined by the majority of votes. How many experts voted for a certain idea, has nothing to do with the 'True or False' of that idea.
With that said, I agree that there must be a way to analyze how Google/Yahoo might be ranking each page and use that info to your favor.
The problem, however, is that this is fundamentally a cat-mouse game, in which you are necessarily a step or more behind Google/Yahoo.
Unless you are paid to play this cat-mouse game (SEO pro), I think most florists would be better off using common sense. How would I present my second store front?
Common sense tell you that you probably should make it clean, useful, and interesting to the visitors, not to inspectors (search engines).