Not that I'm siding with anyone in particular but......
In reference to the "The only way to become The Florist of the year is to screw the other florists" comment....
What the heck is the the difference between what he's doing, this Kremp guy, and lets say the shop I work for offering 2 dozen roses for $65 at Valentines day.
The maneuver is clearly done to receive as many orders as possible. To get more orders than the competing shops and also make us able to compete with the grocery stores.
I got this Idea from the post I read on FC. And in particular RC posts.
I remember when I first started coming to FC reading how he'd make this big beautiful casket spray that in the store I work for would cost at least $600. He said he'd make it for $150, and it wouldn't be "that skimpy"
That statement has stuck with me ever since I read it.
"How could that be?" I thought to my self "how could he possibly make a casket spray like that, but fuller for only $150?"
Now I know RC has a great big operation. I thought to myself "how could I apply those same principals to the shop I manage? How can I make more sales, offer flowers less expensively, and still make the mark up I need to?"
Well I can't order on the scale RC's stores do, but I did some figuring out, I paid way more attention to what was said by the big dogs in FC, And I'm learning how to play the game.
WITH THAT SAID.....
We are offering our premium dozen roses at Valentines day for $85.
We used to sell them for $75 everyday. We lowered our price to $70, so at $85, that's not too bad. Plus we are offering our everyday short compact dozen roses at $35.. we always sell them for $35, and we sell lots of them, we sell lots of the long stemmed at $70 as well. AND we are going to offer everyday 2 dozen short stemmed roses for $65.
Now with that said....
Back in the day I can remember in the town I grew up in and started my crazy career in the floral biz, All the flower shops would call each other before a major holiday and make sure we were all on the same page...
"how much are you gonna sell your dozen for?"
"We were thinking $75, how 'bout you?"
"Yeah, we'll do ours at $75 too."
"Cool."
everybody was on the same page. That don't happen anymore.
My POINT to all this is-----> Is it really considered "screwing" the other florists if you are just looking out for what's best for your shop, your crew, yourself?
I'm not defending what I do, NOR am I saying that what RC or anyone else does is wrong or bad. I personally think RC is pretty freaking smart the way he runs his business....
But how many shops have closed because they couldn't compete? How many aspiring shop owners would never dream of opening anywhere near him because they knew they couldn't compete.
I really do think this flower business is getting very dog eat dog. It seems more and more I see shops who want to annihilate their competition. squash them like little bugs.
I feel bad for little shops. But I have to do what's best for my employer...
It's a personal paradox of sorts for me.
I want everyone to be successful, but mostly I want the shop I'm working for to be the most successful of all...
Hard to have both.
In reference to the "The only way to become The Florist of the year is to screw the other florists" comment....
What the heck is the the difference between what he's doing, this Kremp guy, and lets say the shop I work for offering 2 dozen roses for $65 at Valentines day.
The maneuver is clearly done to receive as many orders as possible. To get more orders than the competing shops and also make us able to compete with the grocery stores.
I got this Idea from the post I read on FC. And in particular RC posts.
I remember when I first started coming to FC reading how he'd make this big beautiful casket spray that in the store I work for would cost at least $600. He said he'd make it for $150, and it wouldn't be "that skimpy"
That statement has stuck with me ever since I read it.
"How could that be?" I thought to my self "how could he possibly make a casket spray like that, but fuller for only $150?"
Now I know RC has a great big operation. I thought to myself "how could I apply those same principals to the shop I manage? How can I make more sales, offer flowers less expensively, and still make the mark up I need to?"
Well I can't order on the scale RC's stores do, but I did some figuring out, I paid way more attention to what was said by the big dogs in FC, And I'm learning how to play the game.
WITH THAT SAID.....
We are offering our premium dozen roses at Valentines day for $85.
We used to sell them for $75 everyday. We lowered our price to $70, so at $85, that's not too bad. Plus we are offering our everyday short compact dozen roses at $35.. we always sell them for $35, and we sell lots of them, we sell lots of the long stemmed at $70 as well. AND we are going to offer everyday 2 dozen short stemmed roses for $65.
Now with that said....
Back in the day I can remember in the town I grew up in and started my crazy career in the floral biz, All the flower shops would call each other before a major holiday and make sure we were all on the same page...
"how much are you gonna sell your dozen for?"
"We were thinking $75, how 'bout you?"
"Yeah, we'll do ours at $75 too."
"Cool."
everybody was on the same page. That don't happen anymore.
My POINT to all this is-----> Is it really considered "screwing" the other florists if you are just looking out for what's best for your shop, your crew, yourself?
I'm not defending what I do, NOR am I saying that what RC or anyone else does is wrong or bad. I personally think RC is pretty freaking smart the way he runs his business....
But how many shops have closed because they couldn't compete? How many aspiring shop owners would never dream of opening anywhere near him because they knew they couldn't compete.
I really do think this flower business is getting very dog eat dog. It seems more and more I see shops who want to annihilate their competition. squash them like little bugs.
I feel bad for little shops. But I have to do what's best for my employer...
It's a personal paradox of sorts for me.
I want everyone to be successful, but mostly I want the shop I'm working for to be the most successful of all...
Hard to have both.
